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K-beauty brand Pony Effect makes its Singapore debut

K-beauty brand Pony Effect makes its Singapore debut

Here comes Pony Syndrome

Text: Angelyn Kwek


And the top three must-haves from the famed YouTube guru’s makeup collection

Do you follow Pony Syndrome? Because her makeup brand is finally launching in our retail scene and we reckon her saesang fans (that's diehard fanatic in K-speak) will be snatching up her products like it's the Korean version of the Fenty Beauty craze. Of course, those who are well-versed in K-beauty — or have made many a trip to Seoul —would likely have encountered Pony Effect in a drugstore or two, seeing as the brand has been around since 2015 after the self-taught makeup artist hit the big time with her YouTube channel and parleyed her fame into an entire makeup collection. 

Known for experimenting with more adventurous colours that stand out against the atypical natural looks favoured by majority of the Korean girls, Pony Effect was created to parallel the K-beauty guru's personality and makeup aesthetic. That means no run-of-the-mill quality or garden-variety shades (though interestingly, her brand will be stocked at local pharmacy chain Watson's). Designed to offer transformative results even for your everyday look, here are the three must-haves you'll want to pony up the dough for:

1. Defense Longwear Cushion, $65.90
We all love a multi-tasking foundation, and this one has all the makings of a new Holy Grail. Besides being super long lasting and oil controlling — which is key for our humid weather — it's also whitening, cooling, and mattifying. It even shields your skin against air pollutants and has a sun protection factor of 50 PA+++.

Pony Effect Defense Longwear Cushion

2. Conceptual Eyes Quad, $49.90
4-pan eyeshadow compacts aren't usually our cup of tea but Pony has curated the shades so well, we can see it being a go-to palette that also nicely doubles up for travelling. Each quad contains complementary shades but the versatility of the colours are such that they work well on its own or mixed together to create a variety of eye looks.

Pony Effect Conceptual Eyes Quad

3. Enamellic Glossy Lip, $31.90
A new collection launch from Pony that rides the return of glossy lips, this here is a hybrid product that delivers high-impact mirror shine with the pigmentation of a rich lip stain. The dry down is long lasting and non-sticky, plus you get a natural glassy glow.

Pony Effect Enamellic Glossy Lip

Pony Effect is currently available exclusively at Watson's Bugis Junction and online, and will be available at Watson's Ion, Nex, and Jem and Metro Centrepoint from July.

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