Three Korean beauty collaboration collections you need to get in on
The cool, the cute and the kooky
It may or may not have already pinged on the Korean beauty enthusiast's radar, but word on the street is that your favourite brands have teamed up with some of the hottest trending names for a collab collection that's chock-full of the charm factor. As if you need more reasons to purchase makeup, these limited edition products come in adorable and sleek packaging that's totally for keeps — you know, aside from luring you in with pretty visuals and possessing that 'flaunt it' prestige.
Between the cute and covetable casing, the innovative formulas and the wide selection of products and shades, you'll be hard pressed to say no. And if you're guilty of collecting makeup the way people collect Pokémon, once you set eyes on these three collaborations, you know you gotta get them all.
1. 3CE x Barbapapa
Who is Barbapapa? Short of growing up in France during the '70s, this name from a popular series of French children's books probably draws a blank for most millennials. Of course, with 3CE now cottoning onto this character, the marshmellow-inspired figure is riding a resurging wave with its pink silhouette gracing some of the brand's best-selling products such as the Fitting Cushion foundation and the wildly popular lipsticks. This lovably quirky collaboration also yielded an exclusive Barbapapa eyeshadow palette loaded with four warm-toned neutrals that are perfect for everyday wear, housed in a compact size you can easily slip into your purse.
3. Moonshot x G-Dragon
Now here's a name every professed K-addict will know. Singer-songwriter, fashion icon and one-fifth of Korean band Big Bang, G-Dragon (GD) is making his foray into the beauty industry with a signature fragrance aimed at both genders. And partnering with Moonshot is a no-brainer because those with their pulse on K-pop will know that this trendsetting makeup label is headed by GD's parent company, YG. Yes, it may just be a single Eau de Toilette, but the citrusy, woody and marine notes distilled into a sleekly minimalist flacon can be either worn alone or layered with a perfume of your choice to create a scent cocktail that's uniquely your own.
2. Laneige x Lucky Chouette
Possibly the cutest collaboration to hit Laneige's shelves — since the label is always synonymous with ambassadress Song Hye Kyo's artless elegance — the Lucky Chouette collection is makeup wrapped in endearing owl motifs. Representative of both the popular Korean fashion brand ('chouette' means owl in French) and Laneige, these adorably packaged products include the raved about BB cushion compact, the newly launched Serum Drop Tint lipglosses and the Multi-Colour Face palette that doubles as a highlighting eyeshadow or soft blush. Your inner princess won't be able to resist; this is limited edition makeup at its most girlishly feminine.
The limited edition Laneige x Lucky Chouette collection is available at Laneige stores and counters
Related story: 3CE is K-beauty's triple threat