These faces are the new beauty ambassadors to follow on Instagram

These faces are the new beauty ambassadors to follow on Instagram

Pretty girl squad

Text: Angelyn Kwek

Hitting the big time by landing beauty campaigns you’ll soon see everywhere, these women and their Instagram accounts are the feeds to keep your eye on

It looks like the beauty ambassadorships just keep coming. Following the opening volley at the start of 2018, the change of the seasonal cycle brings with it a fresh crop of faces – some familiar and some not – picked up by beauty giants to front many a new campaign. Led by Karlie Kloss and the announcement of her appointment as Estée Lauder's new spokeswoman last week, the floodgates are now well and truly open, introducing names such as model Josephine Skriver and Korean starlets Suzy Bae and Kim Tae-Ri. So for beauty buffs that want to stay in the know, following these ladies is as inevitable as your makeup melting in Singapore's heat. Below, we give you the who's who: 

Follow for: Body goals motivation and annoyingly perfect globetrotting photos

She's a familiar face if you religiously watch the Victoria's Secret Fashion Show. While this is her first official beauty ambassador gig, Skriver can take notes from fellow VS Angels Adriana Lima, Jourdan Dunn and Gigi Hadid who also happen to be Maybelline reps. Her first campaign for the brand? Fronting the May launch of the new Super Cushion 2-in-1. 


Follow for: #FOTD inspiration and regular gratuitous boob shots

Are we even surprised Emrata made the list again? 2018 seems to be her year after all — first she snagged a covetable Kérastase contract, then she snagged a husband. And now third time's apparently the charm as she has been announced as Paco Rabanne's new face, representing a new feminine blend from the French house.

Emily Ratajkowski for Paco Rabanne

Follow for: Photocall snaps and the occasional behind-the-scenes peek

Another Korean export making waves on the global platform, the actress has cemented herself as a bonafide K-drama star following her breakout performance in The Handmaiden (no relation to The Handmaid's Tale). Slated to go far with her strong spirit in spite of her baby face, no wonder Kenzo has selected Kim to embody the re-invention of their iconic fragrance. 

Kim Tae-Ri for Flower by Kenzo

MARGARET ZHANG, MADISON BEER, AND AMANDA STEELE FOR BVLGARI OMNIA (@margaret__zhang, @madisonbeer, @amandasteele) 
Follow for: Front row fashion access and millennial 'slice-of-life' Insta aspiration

Fashion insider, singer, and beauty blogger-turned-model respectively, Margaret, Madison and Amanda (MMA?) are part of the generational wave of multi-hyphenates who've turned social media into a viable career. Residing in the upper echelons of the Insta-verse, these young talents certainly have the numbers to warrant a legit campaign for Bvlgari's most millennial-appropriate scent.

Bulgari Omnia Pink Sapphire campaign

Follow for: Selfies galore and teaser materials for future projects

Another one for team Asian Represent, Suzy (or Su-Ji, as she's known in Korea) is no stranger to smizing for the camera in the name of beauty. Her experience comes from years being the spokesperson for K-beauty brand The Face Shop, not to mention being one-fourth of K-pop girl group Miss A. Clearly, she's moved on to bigger things by becoming Lancôme's muse for the Asia-Pacific region.

Suzy Bae for Lancôme