Here’s how to do your brows the Kat Von D way

Here’s how to do your brows the Kat Von D way

Brow wow wow

Text: Angelyn Kwek

Quite possibly the most massive 100 per cent vegan brow lineup, Kat Von D Beauty is at last launching an eyebrow collection that’ll change your life

Kat Von D Beauty certainly never does things by halves. Steamrolling onto our retail scene with a store-in-store concept from the get-go, the brand has since added an extensive lipliner wardrobe and entirely revamped its Studded Kiss lipstick range. Proving they're never resting on their laurels, KVD is now dropping its first ever brow collection — insert belated realisation the brand has never done brows before here — and it's going to be massive.

Inspired by the failsafe formula of her famed Tattoo Liner, which she revealed she uses to draw her own brows when we interviewed her, the new brow collection delivers the same bulletproof, iron wear across three different sub-ranges: The 24-Hour Super Brow Long-Wear Pomade, the Brow Struck Dimension Powder, and the Signature Brow Precision Pencil. The first gives you the most high impact brows you've never had in seven fashion shades to boot, the second contains 3D semi-metallic powder to mimic the look of natural hairs, and the last has an ultra-skinny tip to draw on brows with microblade precision.

Additionally, there are two new brow brushes to groom every hair into place, designed with angled bristles to give you the utmost control for effortless strokes. With such a vast offering though, the less brow-savvy could very well get overwhelmed; where do you start, and why do you end up looking like Bert when you try your hand at brow pomade? So to help you visualise your perfect pair, here's Leah Carmichael of KVD's Artistry Collective with a how-to brow guide:

"To get the perfect brow, always start at the arch. I used 24-Hour Super Brow Long-Wear Pomade in Graphite and the Pomade Brow Brush #70 and pulled at the tail end of the brow to elongate the shape. Then I repeated that step on the top of the brow, filling the brow and using remaining product on the brush tip for the front to mimic hair strokes." 
Kat Von D Beauty Brow collection

"For an easy, full brow, I used Brow Struck Dimension Powder in Blonde and the Powder Brow Brush #75. The powder is ideal for those with sparse brows because the formula has a slight sheen that gives a natural look. I like to finish with a spoolie to give it more of a fluffy finish."Kat Von D Beauty Brow collection

"Signature Brow Precision Pencil was made for creating defined brows. I selected the Medium Brown shade and used short strokes to build the color in thin layers. The super-precise tip and high-pigment formula means you can achieve the most natural-looking brow strokes for a precise and defined look. A little goes a long way."

Kat Von D Beauty Brow collection


"Don't be afraid of coloured brows! The versatility of the 24-Hour Super Brow Long-Wear Pomade shades is amazing for creativity. For example, Scarlet mixed with any of the brown tones allows you to customise the perfect auburn shade, and Bleach creates the fastest, most commitment-free bleached brow in history. I used the shade Scarlet alone to create this fun, colorful look."

Kat Von D Beauty Brow collection

The Kat Von D Beauty Brow collection will be available at all Sephora stores from 10 May, $28 - $31