Jun Ji-hyun in Singapore for Hera’s first boutique at Ion Orchard
Oh hey, Gianna
In case you've been away or made an executive decision to live under a rock for the past week, K-beauty's preeminent trend-setting brand Hera flew in its ambassador Gianna — and yes, it was like Rihanna all over again (happy coincidence, their names rhymed). Here for the opening of the first Singapore boutique at Ion Orchard, herds of people jostled to get a look at the Korean actress as she graced the ribbon cutting ceremony during the new store's grand unveiling.
Certainly a huge step up from its beauty counter, our sunny island's first Hera boutique is also the only one in the world to showcase a brand new design concept: The 463-square feet space takes inspiration from British sculptor Anish Kapoor's creations, rocking an ambience fitting of the brand aesthetic by melding urban femininity with futuristic elements. Gianna had the first walkthrough of the boutique, where she posed for photos at the interactive lip bar and the cushion bar, which spotlight Hera's best-sellers and hero products. Besides these two 'zones', luxurious makeup counters have also been set up for K-beauty junkies to swatch, explore, and play with products to their heart's content — and we're talking about the full lineup of over 250 products, including Hera's fragrances and skincare range.
So what goodies do you haul home? For starters, Gianna recommends the UV Mist Cushion, the third-gen edition of the brand's all-time best-selling cushion, and the new Lip GelCrush if you're looking to get a pout that's as glossy as it is pigmented (her fave shade is Naughty Berry, which she wore everywhere). Her other must-have is the Rouge Holic Cream lipstick in Killing Pink, for the most vivid rosy pink pout with a melt-on texture. Now who's up for a Seoulista makeover?
The Hera boutique is located at Ion Orchard, Level B2-37.