Hey doll face: Marc Jacobs Beauty spring 2016

Lashes to lashes

Hey doll face: Marc Jacobs Beauty spring 2016
With the stunning Winona Ryder as the campaign face, Marc Jacobs Beauty invites us to have our eyes wide open this spring

Being lush-lashed ala Twiggy is still something many women aspire to on a daily basis. But eyelash extensions, though pretty, can be tedious to put on and inadvertantly cause your natural lashes to fall out as well, leaving unsightly bald spots. The solution? Create your own lash wardrobe with not just one, but two or more mascaras designed to give you the fluttering falsies of your dreams — whether you are hankering after volume, texture, sparkle or definition. 

Marc Jacobs Lash Couture

Marc Jacobs Beauty embraces the love for lashes this spring with its star product, the Velvet Noir Major Volume Mascara. If you love the look of oversized, voluminous lashes, you'll love the va-va-voom effect after just one coat. Fun fact: the mascara was inspired by designer Jacobs' early memory of his mother carefully shaving the fibres from a black velvet ribbon, and then skillfully applying them to her lashes to create a dramatic fringe. The formula was created with a clever combination of creamy waxes and gels that deliver smudge-free and touchable oomph to even the most lacklustre of lashes. The curved brush meanwhile, coats the center of the lashes for a fat-lash look, while leaving the tips defined so they never look too clumpy. 

The Feather Noir Ultra-Skinny Lash-Discovering Mascara, meanwhile, is all about transforming super-straight and tiny, lower lashes, with a featherlight formula. With an ultra-thin brush, this coats perfectly from root to tip, for an eye-opening look. 

Finally if you want to add a bit of razzle dazzle to your lashes without looking like a showgirl, the new Lamé Noir Ultra-Glittering Mascara is the perfect runway to real way creation. Inspired by the show-stopping lamé fabric that is a signature of Jacobs' shows, this formula coats each lash with micro-glitter for a blink-and-you'll-miss it dose of sparkle. 

Marc Jacobs Beauty Fineliner in Blacquer and (big)eyes!, $35 each

And to further enhance your doll-like peepers, make like campaign face Winona Ryder and use not one but two liners. Start with the brand's Fineliner Ultra-Skinny Gel Eye Crayon in Blacquer to create a slim, cat-eye flick and then add on (big) eyes!, a mod-inspired white, on the lower lashline and just below the black line for stunning, 60s-inspired contrast.

From $35-$42. At Sephora

Text: Renée Batchelor

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