Five secrets to bad gal makeup

Five secrets to bad gal makeup

Bad to the bone

Text: Renée Batchelor

Urban Decay's Brand Ambassador Kim Bowers gives us five tips for getting that bad girl look down pat

The bad girl has always held intrigue for both the boys (and the women who secretly admire her for afar). From Joan Jett to Courtney Love to Rizzo in Grease, bad girls usually have their own distinctive makeup style. But contrary to popular belief, achieving and keeping super smoked out eyes, blood red lips and sexily smudged liner is not as easy as you would imagine. Enter Urban Decay's Kim Bowers, who rocks the bad girl look herself, with some helpful hints and must-have products to attain that naughty nonchalance.

#1 Vamp it up with dark lips
Bowers recommends using the Matte Revolution Lipstick in Blackmail, a deep and plush purple-red. And if you want to intensify your dark lip, try a lip pencil like the 24/7 Glide on Lip Pencil in Blackmail worn over the lipstick. The best part about the lip pencil is its versatility — you can use it to darken your existing lipsticks and deepen any colour.

#2 Use a makeup setting spray
Even bad gals have to be practical. "The All Nighter Long-Lasting Makeup Setting Spray is a must-have whether you're a good girl or bad girl," says Bowers. Why? This weightless spray prevents makeup meltdown so you look fresh-faced for up to 16 hours. Perfect for an all night rager. 

#3 Try a standout blusher
Blusher may not be something you associate with bad-a**ery, but in this case the After-Glow 8 Hour Powder Blush in Bittersweet — a stunning violet — will have you looking like a punk princess with super carved-out cheekbones. Not ready to take the plunge? Bowers recommends pairing this blusher with a subtler pink like Obsessed or a more neutral shade like Score.

#4 Master your smoky eye
Sure the smoky eye may be the calling card for every riot grrrl or goth goddess, but Bowers says it's important to perfect your skills when it comes to application. She calls the new Naked Smoky Palette the equivalent to a black leather jacket — the ultimate bad gal staple. Always start with an eyeshadow primer like the Original Primer Potion as it helps to grip the colour and intensify and brighten your eyeshadow. The right brush is also key. Says Bowers, "You need a stiff shadow brush to apply the colour as it gives good colour payoff, but then you need a nice, tapered crease brush to blend, soften and give your eyeshadow a diffused finish."

#5 Get really dark
If a dramatic smoky eye is not for you, try a combination of super black, fanned out lashes and liner that rims the waterline. Try the brand's Perversion Mascara for the ultimate pop and definition. And when applying product on your waterline, make sure you use a specific liner like the 24/7 Waterline, that's been designed for this delicate area — bad girls don't cry, so you don't want your eyeliner making you tear.