Burberry Beauty launches its Liquid Lip Velvet with new face Iris Law

Matte about you

Text: Renée Batchelor

Image: Burberry/Angelo Pennetta and Burberry

If you're fans of Burberry Beauty's lush and full-bodied lipsticks, you'll love its new Liquid Lip Velvet

Okay, we'll admit it. We must be getting old. That's our first reaction upon seeing Iris Law, all of 16 and the scion of screen hearthrob Jude Law and actress Sadie Frost as the face of Burberry's campaign. Says Law, "Burberry is such an iconic brand and it's an honour to be part of the Burberry family and to be starring in a global campaign for them. The Burberry Liquid Lip Velvet campaign is my first-ever advertising campaign and so I was really excited about appearing in it." Known for having an eye for British talent Christopher Bailey, the brand's Chief Creative and Executive Officer chimes in, "Iris has an infectious creative energy and a wonderfully authentic British attitude which shines through not only her personal style but her character and confidence too. She is a pleasure to work with and I'm very excited to be collaborating with her."

Iris Law
The new Liquid Lip Velvet builds on Burberry Beauty's growing lip colour universe by providing a liquid lipstick option with a comforting, whipped texture and a bold matte finish. Because quality and comfort is paramount, expect a highly-pigmented and non-drying formula that doesn't crack, fade or dry with wear. Says the brand's artistic consultant Wendy Rowe, "Burberry Liquid Lip Velvet is a fantastic matte lip colour because you can build it up to create a bold matte finish but it still feels incredibly comfortable and lightweight on the lips." Currently there are 14 shades available and some of our favourites include the brand's signature colours like Military Red and Oxblood as well as eye-catching hues like Bright Plum and Black Cherry. Keen on getting Law's striking but pared-down lipstick look? Here are Burberry's tips using Oxblood, the colour she used in the campaign images:

How to:

1. Starting at the Cupid's bow, trace the lipline with Lip Definer in Oxblood No.14 and fill in the lips about one third of the way, to create definition and precision.

2. Fill in the lips with Liquid Lip Velvet in Oxblood No.53, following the shape made with the Lip Definer. Use the flat side of the applicator for the fuller lip areas, and the tip of the applicator for along the edges and Cupid's bow.

Burberry Beauty Liquid Lip Velvet

Burberry Beauty Liquid Lip Velvet is available now in Sephora outlets and Burberry Beauty counters