LFW SS19: The best beauty looks

The Buro 24/7 edit

Text: Angelyn Kwek

If you’re looking for beauty with a side of noncore, London Fashion Week has got you covered. Here’s our Buro-approved lookbook of the most inspiring makeup and hairstyles

In what seems to be a 'makeup and the city' turn, the SS19 season of LFW served up beauty looks that channel the offbeat vibe of its cultural and urban landscape. Even New York Fashion Week played off the feels of its metropolis with looks that were gritty, glam, and girly. Those looking to expand their beauty repertoire with a killer statement lip or that devil-may-care undone head of hair, this here is the Buro edit you'll want to bookmark.

LFW SS19 best beauty looks

Day one of LFW kicked off with (quite literally) hair-raising suspense, as Ashley Williams paraded gravity-defying ponytails. Sculpted by the hair team of London-based beauty brand BLEACH, selected models were given a dye job that saw their locks coloured in candy hues ranging from floss pink to lemon blonde. Apparently, the hairspiration came from Trollz dolls — which by happy coincidence happened to be Williams' lucky mascot — and plenty of BLEACH Swamp Spritz Salt Spray liberally used to give the hair lift, and to set it vertically. Toss in boldly-rimmed eyes and you're all set to be a grunge rebel, millennial edition. Further adding to the OTT-ness of it all, models wore diamanté hair accessories that boldly declared 'Witch', 'Damaged', or 'Sex', much like the 'Ugly' clip Selena Gomez sported. The other striking moment was Fashion East's glitter-meets-goth aesthetic, where sparkly eyes enhanced with slashes of red eyeliner on the outer corner veered on the edge of dangerous, thanks to nail accessories that exaggerate the talon look.

LFW SS19 best beauty looks

Whatever your hair length, there's a style to try your hand at as the coolest locks have a bit of everything from a platinum pixie cut to modern braids. Case in point, Bora Aksu's version of milkmaid chic, which has looped plaits and delightfully mussed forelocks. Also working that stylishly dishevelled look is Preen by Thornton Bregazzi, albeit the look was meant to complement the fashion's 'gypsy' vibe. Lead hairstylist Eugene Souleiman wanted the models to look like they had been "wandering the hot desert in a beanie hat and just taken it off", and a lock of hair twisted with a thin, black elastic band draped above the ear was the perfect finishing touch. For girls with curls, Fyodor Golan revived the '80s with gloriously voluminous hair that looked as though it's been endlessly hand-raked, while the always-avant garde Gareth Pugh made old-school Hollywood finger waves happen with what is possibly the shortest hair length shy of a buzzcut.

LFW SS19 best beauty looks

Accentuating one facial feature appeared to be the leitmotif, with many designers opting for colour or texture (or both) to play up the look. Apropos for spring/summer, you've got painterly eyes from Ashish, Erdem, and Halpern, with the trick being the artfully messy application that gives the overall look that perfectly imperfect finish. On that note, House of Holland and Pam Hogg exercise a similar artistry, only with a lazy girl spin that sees white and metallic gold eyeliner utilised creatively.

But if it's the lips you're on the lookout for, Marta Jabukowski shows how pastel grape makes for a standout — and actually pretty wearable — shade in real life, while Ryan Lo proves a solid red lippie is a true makeup perennial. Except with a shiny twist that's keeping in trend with the return of the gloss. 

For more coverage on London Fashion Week SS19, click here.


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