Slow beauty brands that are worth a try: LIHA, Mauli Rituals and more
What if we told you that you don't have to compromise your beauty routine in a bid to lead a sustainable lifestyle? Perhaps you would consider it too monumental a task a few years back, but not so much now in 2020. Known as slow beauty, this phenomenon is defined as investing in products developed using sustainable methods and from intelligently sourced ingredients. In a nutshell, it's about using less and better — because hey, let's not pretend we're not guilty of countless online shopping hauls currently piling up in our mailboxes. To get ya embarked on your journey of consuming ethically and sustainably, here's a roundup of the five best slow beauty brands for your consideration.
First on our list is this black-owned organic beauty brand that commits itself to sourcing authentic ingredients that ensure quality skincare and makeup products. Handcrafted African black soap and coconut oil as well as their ethically sourced shea butter have earned cult-favourite status since their release. And you know what? We're more than excited to see what else is in store for them.
Discover luxury eco beauty with this British wellness brand that incorporates Ayurvedic principles of celebrating the individuality of each consumer. Established by a husband and wife duo, Anita and Bittu Kaushal, you can expect to find a huge range of artisan, handcrafted products that suit your every need. This includes natural ingredients such as their Surrender Body Oil and Himalaayan Healing Salts are great — both of which are great stress relievers in our fast-paced environment today.
A global beauty brand that focuses on clean skincare backed by science, Codex Beauty sets a new standard for luxury organic beauty products out there. Think microbiome-friendly products that preserve the integrity of your skin while nourishing it completely from within. Codex Beauty bridges the gap between "completely natural" and "scientifically derived" to give you sustainable products you can count on.
This indie beauty brand has reimagined every aspect of skincare, from its cruelty-free formulas to its minimal packaging. It goes by the ethos of being zero-waste, natural and completely customisable —giving you the personalised, sustainable routine that your skin will thank you for. With 100% waterless, up-cycled products, along with compostable packaging, what's not to love?
Then I Met You
K-beauty addicts, rejoice! Then I Met You is the newest launch from Charlotte Cho, who heads the K-beauty skincare e-retailer Soko Glam — famous for her 10-step Korean skincare routine that had everyone on the internet scrambling to try it out. And who knew double cleansing was an essential part of your skincare regimen? Then I Met You sets you up with their Living Cleansing Balm and their Soothing Tea Cleansing Gel.