Huda Beauty’s founder, Huda Kattan, on how she deals with acne, discolouration, and uneven texture
Bare skin bible
The lowdown on Huda's complexion
I have bitchy skin! I've struggled with acne, discolouration, and uneven texture. My long skincare journey is what led me to creating Wishful. I needed gentle, simple yet effective products that would calm my skin, and then sustain the calm over time. You have to be patient and you also cannot rely on products alone. Make sure you're eating a good diet and staying hydrated as well as leading a relatively active lifestyle!
What goes on her moneymaker
1. Wishful Clean Genie Cleansing Butter Makeup Remover
Cleansing is so important, so I always start my evening skincare routine by removing my makeup with our Clean Genie Cleansing Butter to remove all traces of makeup, oil and dirt. I then follow with a water-based cleanser for my final step to really clean out those pores. For mornings, I just like to use a soothing water-based cleanser to refresh my skin and remove the residue from my evening skincare routine.
2. Wishful Yo Glow Enzyme Scrub
Truth be told, I Yo Glow most days! The combo of AHAs, BHAs, enzymes and gentle cellulose leaves your skin feeling baby soft, which just creates the most flawless canvas for makeup application. As well as the immediate feeling of super smooth skin, it also helps to brighten your skin and improve skin tone over time. Tip: If you have sensitive skin, start using it one to two times a week.
3. Pixi Glow Tonic + Shani Darden Sake Toning Essence
I love to use a hydrating toner or something gently exfoliating, like the Pixi Glow Tonic, to prep my skin for the next steps. Finally, I add a surge of vitamins and antioxidants with an essence, like the Shani Darden Sake Toning Essence.
4. Wishful Thirst Trap Cocoon Mask
On the days when my skin feels dry or parched, I always reach for a Thirst Trap Cocoon Mask to instantly revive and quench my skin with a hit of hydration. On the days that I have a shoot or want to get super glam, I often follow Thirst Trap with Chin Lift Sculpting Sheet Mask to snatch my jawline and make everything feel firmer and tighter.
5. Wishful Thirst Trap Juice HA3 and Peptide Serum
My newest baby to join the Wishful collection and a product I cannot go without is our Thirst Trap Juice HA3 & Peptide Serum. It's packed with three types of hyaluronic acid to deeply hydrate, peptides to tighten and tone, and niacinamide to brighten the skin.
6. Wishful Get Even Rose Oil
Okay, this is possibly the most transformative skincare product I've ever used! Our Get Even Rose Oil is packed with 15 incredible oils that brighten and even skin tone, smoothing out texture while helping to tackle pigmentation and post-pimple marks.
If you're using a traditional moisturiser — a gel or a cream — then I recommend applying Get Even Rose Oil after, that way it will lock in all the moisture and create the perfect final step. I like to use Get Even before our Honey Balm Jelly Moisturiser as the texture of Honey Balm is so rich and creamy, that it works perfectly at the end of this routine.
7. Wishful Honey Balm Jelly Moisturiser
Our Honey Balm Jelly Moisturiser is the most soothing, nourishing and hydrating balm ever! The texture feels so luxurious and it leaves your skin glowing and so luminous! I use this as the final step at nighttime to keep every last bit of moisture locked in!
What are the other factors that play into her skincare routines?
It really depends on your skin; some amazing ingredients work for some and not for others. It also boils down to moderation. Some products and ingredients are not meant to be used every day or for every issue — do your homework. As always, I urge people to learn about their skin and learn about the products they are using. Ask yourself what you're trying to achieve and then find the right product or ingredient to get you there!
Skincare isn't a "one size fits all" approach and I'm not a dermatologist, so I can't say what ingredients are good or not for your skin but I can stress how important research is.
Does diet play a large part in your complexion?
Absolutely! Gut health and hydration are so important to your skin. Drink tons and tons of water. Make sure you're getting your probiotics in forms like kombucha or bone broth. I'm obsessed with both and they both have such an incredible effect on your skin.
What is the biggest skincare misconception you'd like to debunk?
"You only need SPF when you're in the sun or outside!" is a huge misconception. You need SPF always. Every day. Everywhere. All day. I can't stress the importance of using SPF enough!
What's next for Huda Beauty?
I wish I could share, but for now, my lips are sealed. We have a lot in the works and I'm so excited to share it.