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Clinique iD is a personalised lightweight jelly moisturiser range to rule all skin types, from the oily to ageing

Clinique iD is a personalised lightweight jelly moisturiser range to rule all skin types, from the oily to ageing

Tailor-made

Text: Emily Heng


The one-size-fits-all-approach rarely works in the beauty world. The increasing popularity of customised skincare solutions and bespoke fragrances, then, comes as no surprise, as inclusivity and individualism shapes up to be more than just a buzzword within the community. And we couldn't be more glad for it.

The latest to get on board with personalisation: Clinique iD, a customised moisturiser line based on the brand's much-adored Dramatically Different Moisturiser Lotions. It allows users to create their very own custom-blend hydrator that delivers optimum results based on their skincare needs. Bearing Clinique's signature fragrance-free and allergy-tested formula, Clinique iD is designed to be suitable for just about every skin type under the sun.

 

Available in 15 unique combinations, the product can be broken down into two essential components: The Dramatically Different Moisturiser Hydration Base and the Active Cartridge Concentrate. Users can pick a base according to one's skin type and texture preferences — think lotion, gel, or jelly, even. The Active Cartridge Concentrate, on the other hand, tackles on one's primary skin concern. Easily irritated skin? Pores and uneven texture? Wrinkles abound? Clinique has it covered.

Once all decisions are made, the Active Cartridge Concentration is then inserted into the Hydration Base i.e. the finishing touch to one's custom-made moisturiser. The nifty pump applicator is also designed to pump out the exact, optimum dose: 90% hydration base, and 10% active concentrate.

 

Sustained use, according to the brand, ensures the complexion of dreams, according to the individual. Ah, music to our ears.

The Clinique iD will be available at all Clinique counters and Sephora outlets from 28 March.

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