Best ginseng skincare to strengthen and brighten your skin: Mario Badescu, Dr Barbara Sturm, Sulwhasoo, etc
Root of the matter
While superfoods like matcha, coconut and kombucha are still holding court in the beauty industry, there's been a discernible shift recently in the choice of ingredients for many a skincare formulation. Avocado and kale have taken a back seat, and in its place, comes a humble root: ginseng. Utilised primarily by K-Beauty brands in years past, it has now made its way into the mainstream thanks to the plethora of benefits it brings to one's skin. See: ramping up the synthesis of collagen that leads to stronger, healthier skin (anti-ageing), reducing hyperpigmentation by inhibiting melanin production (brightening), and shielding skin from free radicals and environmental aggressors (defending). These are just the tip of the iceberg, mind. Is it any wonder, then, that slews of brands are now leaping upon the bandwagon? We gather the best of ginseng-infused skincare below for your consideration, from the most potent serums to groundbreaking masks. Root Read all about 'em, below.