Urban Decay Street Style Brow: New eyebrow pencils, pens, gels and powders to add to your collection
Brow game strong
Street style has never reigned more supreme (hah, see what we did there?) thanks to Instagram and all 'em hypebeast and baes. But if it's less OOTD and more FOTD for you, your definition of fashion probably pertains more to styling up your eyebrows. To give it an analogy, they are to your face what the indispensable white T-shirt is to a fashionista.
And to ensure they're always in vogue and primed for those not-posed-but-actually-posed snaps, Urban Decay's new Street Style Brow collection plans to get you covered from all angles. Not only is this drop a complete revamp of the brand's existing brow offerings, it introduces all-new, innovative products to groom your eyebrows into Insta-perfection. Want to #streetstyle with the best in brows?
Here are four ways to achieve your ultimate designer caterpillars.
1. The microbladed look
Going full-on with a brow resurrection sesh might not necessarily be the answer for everyone, but the Brow Blade pencil is the low-commitment option for you to fake it till you make it. This new double-ended ink stain and waterproof pencil delivers that flawless fullness, with the latter filling in the sparse spots and defining the centre and tail of the brow. Mean time, the unique brush-tipped brow pen applies soft, hair-like strokes to mimic the microbladed look. Pro tip: Apply the stain to clean skin to prevent the ink colour from sliding when you put on the rest of your face.
2. The ultra-volumised look
Who doesn't love an ace, multi-tasking product? That's exactly what Brow Endowed is here for: to give you that volume and depth for those fluffed-up eyebrows. You've got a double-sided spoolie wand with each one containing a different formula — one end is a primer that works with your natural brow hairs to create volume; the second is a tinted brow cream to fill in, define and intensify the shape and colour. The cream helps to set your brows too, so you can go around flaunting those amped-up arches all day long.
3. The your-brows-but-better look
If you already boast a pair of naturally full eyebrows (we hate you), or it's just one of those low-key days where a good brushing out to keep them looking groomed is all you need, the Brow Finish Waterproof Brow Gel is your go-to. It holds down any unruly hairs in place for 16 hours sans the dreaded crispy finish (yuck!), and you can even wear it two ways with the clear version in Ozone or the Midnight Cowboy shimmer edition for a touch of subtle sparkle. For added definition, try backcombing the hairs then brushing them upwards in quick, rough strokes.
4. The multi-dimensional look
For the fullest, most on-fleek brows of your life, Double Brow Down is the all-in-one product to give you that plush dimensional effect to rival the biggest Insta-stars. Thanks to a proprietary high-tech putty-to-powder formula, you can create shadows beneath your brow hairs for the illusion of a more uniform colour and shape. Small, light strokes from the inner corners to the outer edges are all you need, as the putty builds up quickly. Brush it out with a spoolie after to get a super pigmented yet soft and powdery finish — that stays water and oil-resistant, BTW — and voila, your brow transformation is the stuff of selfie legends.
Available at all Sephora stores, Sephora online, and the Urban Decay boutique from 15 January, $33 - $45.