Urban Decay adds the Stay Naked Weightless Foundation and Correcting Concealer to their all-star line-up
The naked truth
To say that the discontinuation of Urban Decay's OG Naked Palette caused widespread distress is no understatement. From "mass funerals" to petitions raking in millions in signatures, the beauty sphere was (understandably) upset about the demise of the coveted cult classic. Stellar pigments aside, fans were also mourning their loss of the wearable, universally flattering formulations — which, while a hallmark of the entire Naked range — proved indispensable in many a makeup maven's heart.
The introduction of the Naked Reloaded eventually soothed all ruffled feathers, thus restoring peace within the community. Heh. Well, at least until now. August brings about the launch of two groundbreaking new products within the Naked range, shaking up the beauty world once more. Enter: the Stay Naked Weightless Liquid Foundation and Correcting Concealer.
Available in 24 and 12 shades respectively, both foundation and concealer boast full, flawless coverage, long-wear abilities, and a waterproof formula to tide you through even the most maddening of temperatures (translation: Singapore weather). Shade intensity, undertone, and more are taken into consideration when developing these bad boys too, so chill out knowing that there will be a perfect match in hue heaven for you here. The star-studded ambassadorship — we're talking unapologetic non-conformists Lizzo Beating, Ezra Miller, CL, Joey King, Carol G, who flip the proverbial bird to traditional beauty standards — front the campaign, signifying the brand's commitment to individuality. Yas.
All the makings of yet another essential, can't-live-without Naked offering? You know it. Snag 'em from 1 August.