This Oscar-winning actress is the first to appear in a film for this luxury perfume house
If you clicked on the fragrance short above, you'll see Oscar-winner Emma Stone in a Sam Mendes-directed film for Louis Vuitton perfumes. Stone, a house ambassador who is often seen at the brand's fashion presentations has long been a friend of Vuitton, but this is the first time that she is stepping out as the face fronting a scent. Previously, the brand had featured French actress Léa Seydoux in it its scent campaign for the launch of its first seven scents. And what a debut it is, with Stone strutting across various sun-dappled landscapes like a deserted beach and open field and transitioning into night scenes on a carousel, with the wind constantly blowing her hair. The film is meant to evoke the spirit of travel that underscores everything the Louis Vuitton brand does. Speaking of having her own wind effect, it's perhaps no coincidence that Mendes choose Beyoncé's sultry and dreamy 'XO', as the accompanying song to this fragrance film.
The film coincides with the launch of the brand's ninth fragrance, Attrape-Rêves, which roughly translates to dream catcher. The prolific master perfumer behind the scent, Jacques Cavallier Belletrud, was fascinated by the beauty and ephemeral nature of fleeting moments — think a shower of shooting start or fireflies taking flight — and wanted to express the sensation in a scent. Because Belletrud does not create smell-alike scents, the creation is almost explosive in its vitality. Enter notes of African cacao, delicate peony and essence of patchoulol — a more modern version of patchouli. To enhance the flavour of this gustatory scent, he also added touches of ginger and bergamot. Says Belletrud, "Each plays it role without overpowering the other. It's a dialogue between precious ingredients that, in theory, have no reason to cohabit. And yet, on the skin, they converse, interfuse, crepitate and command attention." We haven't yet smelled the scent, but we're already intrigued.
From $370 for 100ml. Available now at Louis Vuitton boutiques