Search

This Christmas, Hera Blindness Holiday Collection celebrates genderless beauty in high fashion

This Christmas, Hera Blindness Holiday Collection celebrates genderless beauty in high fashion

Paint my love

Text: Vimidamini Haridasan

Editor: Jolene Khor


Two halves make a whole, they say. We're no philosophers, but if we had to guess, this may have been the spark that brought forth the Hera Blindess Holiday Collection. A collaborative effort by the Korean beauty brand (Hera) and the South-Korean designer duo (Blindness), the holiday collection plays on genderless beauty with aplomb.

The collection boasts a colour scheme of gold, black and deep purple — slightly expected and plenty gorg for the holiday season, making us wish we would find it in our stockings come Christmas morning. The mini makeover of Hera's five best-selling products (Hera Black Cushion SPF 34/PA++ and Hera Blindness Rouge Holic Liquid Slow Matte lipsticks, both available in two shades; Hera Blindness Shadow Duo; Hera Blindness Glow Contour Duo; Hera Blindness Cell Essence) sees Blindness merge the faces of a King and Queen into a single portrait dubbed "Quings". The letter is featured above the illustration in pearls with spade symbols surrounding it, not unlike those seen on poker cards.

"Hera has had a long track record of collaborating with artists and designers," said Madam Lee Eunim, Managing Director of Hera; the brand is much known for its collaborations with the likes of Nicholas Kirkwood, Edith Carron, Hugo & Victor, and Garance Wilkens. "Our collaboration with Blindness this season once again reaffirms our commitment to being trend leaders."

Not restricting their collaboration to the collection, Hera and Blindness brought along a third wheel, aka Singapore Tourism Board, to create a limited edition eco-bag and gift box. The trio used the Merlion as their muse for this 100-set collaboration — available only as a gift with purchase — playing once again, on duality.

This Christmas, Hera Blindness Holiday Collection celebrates genderless beauty in high fashion (фото 1)

The Hera Blindness Holiday Collection will be available at the Hera boutique at Ion Orchard, #B2-37 and Takashimaya Department Store counter from 15 November.

Related articles

Buro 24/7 Selection

Leave a comment