5 things you may not have known about Kim Kardashian's new makeup line
You have to hand it to the Kardashians. Everything they do, they do with a big splash. If you're one of Kim's 101 million followers on Instagram, you'll know that she has been peddling her new Crème Contouring and Highlight Kits on social media. Launched on the 21 June, the kits sold out in a matter of minutes. Here's other interesting facts surrounding her latest foray into the world of beauty:
EACH KIT ACTUALLY COMES WITH THREE DIFFERENT PRODUCTS
Riffing off sister Kylie Jenner's success with her Lip Kits, each kit actually comes with two, dual-sided makeup products — a contouring stick and highlighter — for a total of four shades. It also comes with a nifty, dual-sided applicator that has a brush on one end, and a sponge blender on the other. Keeping that in mind the price tag, US$48 (or approximately $67 in Singapore currency) is pretty worthwhile, though it doesn't include shipping.
SHE HAS SOLD AN ESTIMATED US$14.4 MILLION WORTH OF CONTOURING KITS
That's right. While you were busy likely bashing Kim for her ubiquity, the clever entrepreneur just sold the world over US$14 million worth of makeup. Bearing in mind the retail price as well as the fact that sources say there were 300,00o kits available for sale, this is the total amount made thus far. Although production and marketing costs have yet to be minused, it's still a pretty tidy sum for Kim.
A FOUR-STEP CONCEALER KIT IS NEXT IN LINE
She told Popsugar.com that she'll be introducing a concealer kit soon. Says Kim, "We're definitely going to do different types of contours and powders. I have an amazing under-eye concealer kit coming out. I feel like I've perfected that over the years — there are so many steps. I have dark circles naturally being Armenian, and it's such a process to really get your under-eye perfect. I feel like we've got that down now. I think you need a combination of things. Ours is a four-step [routine]. You can use each of them if you just want a lighter look, one for a heavier look, but it is a process. You do need steps. It's not really one product if you want it completely [gone], like no dark circles, if that's the look you're going for."
KYLIE JENNER APPROVES OF KKW BEAUTY
Although it might seem like an area of clear overlap, signs point to the fact that the sisters are all okay on the business front. Kim tested the waters with the launch of her own KKW by Kylie Cosmetics Crème Liquid Lipstick in April 2017 on Jenner's website. And the item obviously did well enough to warrant the launch of her own line, less than two months later.
THERE'S A MAN BEHIND THE LINE... AND HE ISN'T KANYE
If you've been creeping on Kim's Instagram you'll note that she gives her makeup artist Mario quite a bit of facetime and calls him her makeup mentor. He also did her makeup for her campaign shots — yes the same ones that garnered some controversy for making her look more tanned than normal. She also mentioned in interviews that Mario was a collaborator when it came to perfecting the shades.