Is 2017 the year of Bella Hadid?

Is 2017 the year of Bella Hadid?

She's got the look

Text: Renée Batchelor

Image: Christian Dior Parfums

Dior has been dropping makeup videos of model Bella Hadid over the past nine months. Now, she's finally unveiled as the prestige makeup brand's newest face joining iconic actresses Natalie Portman and Jennifer Lawrence

When you're hot, you're hot and there isn't any doubt as to the high temperatures that Bella Hadid's modelling career is measuring at of late. 2017 saw her anointment as the face of Tag Heuer and Bulgari, and now she has one more feather to add to her cap, as her official appointment as the face of Dior Makeup is solidified. Previously Hadid had been doing social-media related endorsements for the brand as the face of backstage tutorials and the subject of quirky makeup videos. Now you can expect to see her gorgeous face in Dior campaign images everywhere. Taking to Instagram, she announced to her whopping 11.2 million followers her new gig saying, "My first official Dior Beauty campaign! This is such a crazy, magical, massive honour for me to work for such an iconic brand that I have wanted to be a part of my entire life!!! I have dreamt about this moment since I was a child!!! I am still in shock! Thank you."

Her first official campaign for the brand is for the new Diorshow Pump & Volume mascara that was created by the brand's creative and image director, Peter Philips. A volumising mascara inspired by the electrifying atmosphere of the backstage fashion shows, Hadid's mysterious emerald green eyes are enhanced with showstopping lashes. This new mascara delivers a precise dose of its formula to the brush thanks to an innovative squeeze function, so you can get lashes worth writing home about, even if you're not a Hadid.

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