The skincare range made for millenials
This is our youth
If you're a millenial (roughly defined as anyone born between 1982-2004) you’ve probably heard more than your fair share of what your strengths, and especially weaknesses are. Lancôme has a different approach with a new skincare franchise Énergy De Vie, targetted at the 25-35 year old set. This is truly a unique, hybrid generation that is caught between a past that celebrates the beauty of all things retro and the skill of craftsmanship, yet is living through the digital reinvention of the world. But with the benefits of straddling both worlds, comes the stress on both your body and your skin, not to mention the effects of pollution and the environment on your complexion.
Énergy De Vie combats a new kind of skin issue: urban fatigue. It looks at metabolomics to create a range that uses liquid caretm to give skin an energising shot of hydration. What this does? It gives you fresh, energised skin with a healthy glow to it — nevermind your computer screen induced pallor and not seeing the sun as much as you should.
The simple range consists of six products: a cleanser, lotion, liquid care, milky lotion, day cream, and sleeping masks. You don't have to use all of them, tailoring it to your preferences and skin's needs. Some highlights include the Pearly Lotion that gives skin a splash of energy, an all-encompassing new Liquid Care — that essentially has the effects of a lotion, serum and moisturiser in one — and a Sleeping Mask that repairs as you snooze. A quick and effective routine that is designed to fit even the busiest of schedules, it's time to give your skin a one-up in this digital age. Check out the #MadeOfEnergy video above featuring actress Lily Collins, the face of Énergy De Vie.
From $55-$160. Available from July at Lancôme counters