Shu Uemura is launching a new creamy blush in 36 dizzying shades

Shu Uemura is launching a new creamy blush in 36 dizzying shades

Blush rush

Text: Angelyn Kwek

Inspired by the vivid atmosphere of Tokyo, Shu Uemura adds 36 shades of Glow On blushes in a new, creamy formula to its Color Atelier

Tokyo is without doubt a cornucopia of sights and sounds, so it's no wonder that the vibrant capital city dishes up endless inspiration for Shu Uemura. Taking the saturated urban colours and translating it into makeup, the brand is set to launch a Glow On blush collection with a mind-boggling 36 shades, all in an innovative formula with a creamy texture that won't slip or smear.

This grand reinvention of the cream blush combines colour payoff with a sheer, translucent finish to apply like a dream onto the skin, blending easily and seamlessly — whether your preferred method is a fluffy brush, a sponge or simply daubing it on with your fingers. It's all thanks to Shu Uemura's proprietary colour fit technology, which has adapted a silky gel base that allows the colour pigments to come through in one swipe, while simultaneously providing a non-sticky feel. As explained by Shu Uemura's international chief makeup artist and product designer, Yuji Asano: "In the past, conventional creamy cheek colours proved to be difficult to control in terms of finish, despite having a good colour payoff. Our challenge was to find a brand new texture that gives an intense-yet-blendable finish that leaves no trace of residue on the skin."

Shu Uemura Glow On Creamy Blush

Packed into travel-friendly palettes delightfully themed with a Tokyo flair such as Shibuya Red and Kawaiicute Mauve — brownie points if you guessed the former contains more pink and red tones while the latter has purplish pastel hues — each compact contains two Glow On blushes and four coordinating eyeshadow shades. Duo and singles are also available if you're team customisation all the way, where you can curate an infinite amount of combinations for a blush wardrobe with every shade you'll ever need.

Shu Uemura Glow On Creamy Blush

The Glow On Creamy Blushes will be available from June at all Shu Uemura stores

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