Shiseido buys Drunk Elephant for US$845 million, Shu Uemura x Pokemon is a thing, and other beauty news

Shiseido buys Drunk Elephant for US$845 million, Shu Uemura x Pokemon is a thing, and other beauty news

Beauty news

Text: Emily Heng

Image: Instagram | @drunkelephant

1. Shiseido acquires Drunk Elephant for a whopping US$845 million.

The strategic buy proves to be a win for both brands — Shiseido will leverage on Drunk Elephant's cult line-up to appeal to younger consumers while the skincare label expands into new and existing markets internationally thanks to Shiseido's global platform. Founder and chief creative officer of Drunk Elephant, Tiffany Masterson, retains her position and assures fans that formulations and prices will remain unchanged.


2. Shu Uemura teams up with Pokémon to drop a new makeup collection.

Catch the full range which comprises lipsticks, eyeshadow palettes, makeup brushes, an eyelash curler, and repackaged skincare favourites. The electrifying (geddit) limited-edition range will be available at Tangs starting 25 October and everywhere else on 1 November. Speaking of unlikely collaborations...


3. Clarins will be releasing two new Lip Comfort Oils with The Kooples.

The fan-favourite product now comes in two new variants encased in cracked marble packaging characteristic of the fashion house's rockstar aesthetic. The first, Dark Stone, is formulated with organic argan oil while Light Stone contains organic coconut oil. The duo will be available at all Clarins boutiques and counters from 14 October.

Shiseido buys Drunk Elephant for US$845 million, Shu Uemura x Pokemon is a thing, and other beauty news (фото 1)


4. Sophie Turner calls out influencers who promotes diet products in a scathing IG story.

The Game of Thrones star criticised influencers promoting diet powders in a scathing video where she imitates one of them in what would be a typical sponsored video — in an exaggerated American accent, no less. "Today I just wanted to promote this new powdered stuff that you put in your tea," she says, over a filter that inflates her cheeks and lips. "And basically it makes you sh*t your brains out and is totally really, really bad for me to be promoting to young women and young people everywhere, but I don't really give a f*ck because I'm getting paid money for it." Give the girl a comedy series, already.

5. Fenty Beauty introduces their holiday range filled with miniature versions of their star products.

The Tin$el Show Collection features covetable new shades of cult-favourites Gloss Bomb, Stunna Lip Paint, and Killawatt Foil — all of which are encased in adorable, travel-friendly minis. Stow them in your suitcase before you fly out for your next holiday, we say.


6. Lady Gaga celebrates her latest career milestone with a new hair hue.

The singer took to Instagram to announce that the A Star Is Born soundtrack has officially sold 6 million copies worldwide and debuted cotton candy pink tresses alongside the news. Considering how she's already tried lilac and pale blue, we suppose it was only a matter of time...?


7. M.A.C. Cosmetics collaborates with fashion label, Comme des Garçons, in the most unexpected way.

A limited edition, temporary tattoo kit is underway, from which users can create their own ink with various M.A.C. products. You'll find the Brushstroke 24-hour Liner in Brushblack; Pro-Longwear Eye Liner in Definedly Black, Mountain Air, and Night Trail; Liquidlast 24-Hour Waterproof Liner in Point Black; and Prep + Prime Transparent Finishing Powder within the kit. Note: they will only be available at the Dover Street Parfums Market in Paris.


8. You can now buy Pennywise bath bombs in time for Halloween.

Developed by Etsy shop, Naturelle Solutions, the clownish creation is supposedly formulated with coconut and grapeseed oils suitable for dry skin types and even comes smelling of pumpkin spice. Wild, what some find relaxing!


9. E.L.F Cosmetics works together with influencer, Nabela Noor, to drop an impactful new collection.

The collection celebrates the plus-size Muslim Bangladeshi-American YouTuber's heritage and individual beauty as demonstrated by a line-up of products encased in gold and bearing elaborated, swirling patterns meant to mimic henna tattoos. Noor summed up her feelings in apt Instagram caption: "A collection celebrating South Asian heritage and individual beauty. I wouldn't believe anyone if they told me those sentences growing up." Slay, queen.