Proenza Schouler inks fragrance deal with L’Oréal

Proenza Schouler inks fragrance deal with L’Oréal

Great expectations

Text: Andrea Sim

From the design duo with a stellar record of firsts, news of Proenza Schouler's foray into fragrance has us on the edge of our seats

Jack McCollough and Lazaro Hernandez have yet to disappoint when it comes to initial offerings. Back in 2002, Barneys New York purchased their thesis collection pre-graduation from Parsons The New School of Design, a collection that also marked the duo's initial and lasting collaboration. The brand's first bag, the PS1, catapulted to it-bag status despite deliberately designed to subvert that very notion itself. 

Next in line of initial offerings from the brand is the announcement of a License Agreement with L'Oréal for the development and creation of fragrances, marking the beginning of Proenza Schouler's foray into scents. "We are incredibly excited to embark on this new adventure with L'Oréal. Working on a fragrance has always been a dream of ours, and we could not have imagined that one day we would be given the chance to do so with the world leaders in the field. We look forward to translating our visual aesthetic into the subtle and highly emotional world of scent," said McCollough and Hernandez.

If their stellar track record is any indication of what's to come, the promise of a fragrance debut in the pipeline is highly anticipated.