Perfect yet natural-looking skin is possible with Make Up For Ever's new Ultra HD additions

Perfect yet natural-looking skin is possible with Make Up For Ever's new Ultra HD additions

Faking flawless

Text: Renée Batchelor

Make Up For Ever were the pioneers with Ultra HD. Now the brand introduces three more products to achieve a more natural take on flawlessness

When Dany Sanz, the founder of Make Up For Ever first created Ultra HD she was meeting a demand in the market from makeup professionals. She said, "In 2008, I decided to create the Ultra HD franchise in order to ensure professionals using HD technologies, had the most invisible makeup products for the camera eye. Since then, we always upgraded and expanded the range to offer innovative solutions so that professionals can support artists in all types of performances. Thanks to their technical skills and Ultra HD products they can reveal diversity, while capturing true personality — no filter needed."

The three, new products from the Ultra HD range can be used individually or in tandem to create the ultimate flawless face. First up, the Perfector is a new generation of skin tint that gives skin a soft glowing veil without that heavy feel. It's a good alternative to full-on foundation that is still instantly camera-ready. Says Sanz, "Realism is an increasing trend in the film industry. Directors don't systemetically look for a face's perfection, but a real truth, a 'naked' appearance. Professional makeup artists consequently needed second-skin effect products, such as a light veil to subtly unify and magnify the complexion under the spotlight." This gives the no-makeup makeup effect and imbues skin with a warm glow and soft focus effect, while leaving no trace of greasiness on the the face.

Ultra HD Perfector

If you're all about the highlight — a trend that is only gaining momentum with each year — then the Soft Light is the ultimate tool for your arsenal. A liquid hightlighter, this not only evens out skin tones but adds touches of volume by enhancing the amount of light to the face in all the right places. And finally, before you go for the killer Kylie Jenner lip filler, try the Lip Booster, a simpler option. This product contains all the pro secrets to achieve a picture perfect pout under the glare of a 4K camera lens. Currently there is a clear and mauve pink shade. The new shade, Pink, is slightly punchier, and in addition to plumping and smoothing your kissers so that your pout looks full and voluptuous, it will give lips a slight pink tint.

From $39 to $58. At Make Up For Ever counters and stores from 26 April

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