Patchology launches its targeted skincare innovations in Singapore

Patchology launches its targeted skincare innovations in Singapore

Beauty patch kids

Text: Angelyn Kwek

Image: Instagram | @patchology

Meet Patchology, the buzzy skincare brand joining the rising wave of minimalist, millennial beauty

What do you look for when it comes to your beauty routine? If your answer is the holy trinity of E's — aka efficacy, efficiency, and easy-to-use — you're likely a fan of millennial brands such as Nudestix, Saturday Skin, and Milk Makeup that prize adjectives like 'streamlined', 'high-tech', and 'multi-tasking' in their brand aesthetic. So who's the newest player in the field that's slated to be your next beauty BFF?

Well, that'll be Patchology, the cult brand that's spreading like wildfire on social media. Birthed from the idea that great skincare is derived from great ingredients, this new label re-invents the unsightly pimple patches of yore into highly effective, targeted skincare solutions (with a side of tongue-in-cheek sass), inspired by patch technologies from the medical industry. Designed for people with busy schedules, the cutting-edge science behind the products ensure that every skin-loving ingredient is delivered speedily into the skin where it gets to work to produce results, whether it's giving you a moisturising lip treat or super skin in as little as five minutes.


And while it seems Patchology has all the Insta-worthy functionality and convenience that caters to the millennial crowd — Millie Bobby Brown's a fan — it actually doesn't discriminate, as its adaptive nature is suitable even for those with more mature skin looking for deeper treatments. Its raved about flash-fixes like Wink & A Kiss aside, the brand also offers more intensive patches and masks, all of which slot perfectly into any schedule (or age group) from mere minutes to an entire pamper evening. Check out the must-haves if you want to get your patch on:

Patchology will be available at Robinsons The Heeren, Robinsons Rafflescity, Robinsons Jem, Metro Centrepoint, Metro CausewayPoint andTangsVivocity.