Mugler introduces Aura, a new green Oriental scent
Mugler is a fashion and fragrance house that doesn't do things by halves. Growing up in the 1990s, I was well aware of its reputation as a daring, almost futuristic fashion label that celebrated the female form with head-turning bustiers and exaggerated silhouettes. Today, while it has designed costumes for Beyoncé's On The Run II tour, its well-known for its fragrances including the iconic Angel, a gourmand game-changer that became a love-it-or-hate-it scent along with Alien. Two years ago it rebooted Angel with the new scent, Angel Muse and Buro spoke to the brands olfactive artistic director Pierre Aulas to find out more. Expanding its fragrance empire with Aura, the brand introduces a new Oriental green scent in an almost alien-like flaçon that looks like a lost Marvel infinity stone.
According to the house, the bottle, which resembles a green, animal heart, was chosen to represent magic and optimism. It's certainly a daringly, ornamental bottle choice that defies the minimalist designs of many niche perfumeries. Fun fact for the environmentally conscious: This scent is also refillable in the four Mugler fragrance stores in Singapore, including at Tangs.
The Mugler vision is not something that is easily achieved, which is why the brand believes in a collaborative effort. Says Sandrine Groslier, the president of the Clarins fragrance group which owns Mugler fragrances. "Mugler is a brand that is characterised by its way of co-creating. This method is based on the luxury of time taken to search and invent together. Part of the brand’s DNA, co-creation guarantees a constant reinvention of the creative process." Led by Groslier who worked with Aulas as a consultant, the scent was created by not one, but four perfumers: Daphné Bugey, Amandine Clerc Marie, Christophe Raynaud and Marie Salamagne.
The result is a heady and intoxicating fragrance that fits the Mugler DNA to a 'T' thanks to its addictive quality. Says Aulas, "For the past few years, perfumery has returned to more oriental and more sensual notes, without daring to use animalic notes. We propose a return to animal notes, but in a modern way, without using the raw materials that were common in earlier times. We have put plants in service to animal, and reinvented the oriental green family, Mugler’s way. We have used floral ingredients, and we have succeeded in reconciling the plant and animal kingdoms." Key notes include tiger liana, a Chinese medicinal plant, as well as orange blossom and bourbon vanilla. It's not for the faint-hearted — you have to smell this directly on your skin to decide if you like it or not. But if this is your cup of tea or your juice of choice, you are guaranteed to turn heads.
From $149 to $250. Available at major departmental stores
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