Matthew McConaughey's campaign for autism with Kiehl's exceeds expectations
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As part of his 'McConaissance', Texan-born actor Matthew McConaughey has seen a slew of prime roles in the last few years and has even received a Best Actor Oscar for his role in the Dallas Buyers Club. He also founded a charity foundation, just keep livin, with his wife Camila Alves, a non-profit committed to the health and well-being of youth in local communities. This year, he became yet another A-list celebrity who collaborated on a charity project with Kiehl's. His charity of choice? Autism Speaks.
Says McConaughey, “Autism affects an estimated 70 million people worldwide, and many of the students enrolled in my just keep livin after school programs are on the autism spectrum. I’ve witnessed first hand the effects of autism, not only on the child, but on their families as well,” said McConaughey. The brand will donate US$1 for each share of the video below, up to a cap of US$200,000. Since its release at the start of September, it's been shared a whopping 690,000 times, more than exceeding its target.
In addition to viewing and continuing to share the video, you can do your part by purchasing a Kiehl's x Matthew McConaughey Limited Edition Ultra Facial Cream. Each jar of the best-selling cream features artwork designed by McConaughey. It features bright, uplifting colors and geometric shapes, including interlocking puzzle pieces — a nod to the iconic Autism Speaks blue, puzzle-piece logo. It also comes with a bracelet with charms representing both Autism Speaks and Kiehl's.
$90. Available from October at Kiehl's counters and stores