Make Up For Ever teams up with Charlie XCX
Eyes on the prize
English pop singer and writer Charlie XCX is the latest 'It' girl to get a makeup campaign. This time, its with cult professional makeup brand Make Up For Ever — known for its strong pigments and staggering array of colours. The brand will be working with Charlie XCX in 2016 on all of her performances and artistic creations — from her live tour to the looks in her music videos. Says the singer, "I love the creative energy of Make Up For Ever. They create products that allow me to experiment and be free. When I wear makeup I can feel sexy, demure, classic, futuristic... so many different things."
More importantly the brand really gets the 'performance' aspect of makeup whether its for a stage show or for everyday life. It will be launching an improved Aqua XL range to really cater to the demand for long-wearing, high-performance products that can remain flawless in extreme conditions.
The first product to be rolled out in Aqua XL are the Eye Pencils. As expected, these waterproof, highly-pigmented babies don't require touch-ups and have an anti-smudge effect. In fact they get the stamp of approval from Charlie XCX who says, "I am always very wild on stage. I like to move around and feel free, so I need long lasting products. That's why Aqual XL is perfect for me. Plus I love all their colours." The formula has a transparent gel that helps stabilise pigments so that their radiance and intensity can be maintained come rain or shine. In 20 shades, ranging from soft pastels to flashy metallics, these eye pencils have several finishes from matte to iridescent to diamond. Think of them as the ultimate coloured pencil set, that possess a transformative power limited only by your imagination.
$36 each. Available from 12 May at Make Up For Ever counters