The Maison Christian Dior fragrance boutique opens in Singapore
For fragrance lovers, the news that Dior has just opened a perfume-only boutique in Ion Orchard should come as a pleasant surprise. After all, how many cosmetics and fashion houses are willing to make that kind of investment into the field of perfumery? Dior certainly is and has been working with master perfumer Francois Demaçhy since 2006, to create both its classic scents as well as more niche scents under the Private Collection.
In 2016, the LVMH group even built a joint Atelier de Création in the heart of Grasse for the creation of both Dior and Louis Vuitton fragrances, in a bid to upkeep the traditions and the celebration of raw materials in perfumery. Dior has long held a respected place in the field, with both contemporary success stories like Miss Dior, J'Adore and Sauvage, as well as its more experimental Private Collection scents. To see the Private Collection get showcased in one store is certainly thrilling.
Maison Dior is as elegant as you would expect a Dior fragrance boutique to be. The deco is a combination of elegant white marble, warm wood and polished concrete — perhaps the grey is a nod to Monsieur Dior's favourite colour. On offer, are a collection of 20 signature fragrances, gorgeous coloured candles and Mitzah – a collection of slim, silk scarves that can be used for perfuming to create a distinctive olfactive aura. Great for gifting as well as a treat, we are definitely here for anything that brings back the lost personal touch and old world glamour to perfumery.
At #B2-52 Ion Orchard