Lush’s new orange orangutan soaps are a little bundle of bath time fun with a social conscience
Cruelty-free beauty brand Lush has always been well known for its environmental-consciousness, producing 'fresh homemade cosmetics' as per tagline, its oodles of largely vegan products ranging from psychedelic bath bombs to freshly made masks and green cosmetics.
In its latest launch, Lush is releasing a limited edition Orangutan soap — a philanthropic effort to raise funds for the critically endangered Sumatran Orangutan species, which has been perilously threatened by hunting and habitat loss due to illegal logging. The gamboge-coloured soap is palm-free and made of Brazilian orange and patchouli oil extracts, counting health benefits such as collagen production and blood circulation stimulation. Think: frothy lather massaged onto skin, whilst your bathroom is filled with zesty aroma.
Aptly moulded in the shape of the great apes, the soap also counts extra virgin coconut oil from the very habitat of these imperiled Orangutans, the Sumatra, as an ingredient. Extra virgin coconut oil is loved for a myriad of health benefits — aside from the anti-inflammatory properties, it provides intense hydration to the skin without stripping away natural skin sebum.
Every cent from each soap sold will go towards Lush's re-launched #SOSsumatra campaign as they work with Sumatran Orangutan Society (SOS) as well as their local partner on the ground, Orangutan Information Centre (OIC), to restore more forest — all 50h hectares of the animal's natural habitat — to its formal glory.
Available online and in stores, $19.