Life in HD: Make Up For Ever expands it collection

Life in HD: Make Up For Ever expands it collection

Ready for your close-up?

Text: Renée Batchelor

Fans of Make Up For Ever's HD range know that it was one of the pioneers in the field. Now with new additions to its Ultra HD range, the brand is ready to take on even the sharpest cameras

Ever been under the watchful lens of a 4K camera? If you have, then you'll know how important to have good makeup on to keep you looking flawless and camera-ready. But before you start applying your foundation and loading on even more concealer, start with your skin prep. Make Up For Ever introduces a new  Ultra HD Skin Booster which is basically a skin-plumping serum that gives tired skin a boost. Applying this before your Ultra HD Foundation will not only help it glide on smoothly but will make your skin look better. And because your lipstick is just as important, you'll want to apply the Ultra HD Lip Booster beforehand as well, to prepare tired and dull-looking kissers and to add a natural fullness and oomph. This comes in two shades Universal and a slightly tinted colour called Cinema. Use this alone for soft shine or under your regular lippie to create the perfect base.

Make Up For Ever Ultra HD
And whether you're stepping in front of the camera or attending a meeting, you don't ever want to let them see you shine (or sweat for that matter). The brand's iconic HD Pressed Powder is now 4D compatible and revamped as the Ultra HD Pressed Powder, promising even greater invisibility on the skin. Dust this on lightly to set your makeup and mattify your complexion without a visible trace of colour. This now comes in three shades, so a greater variety of skin tones can benefit from its transparent, yet skin refining qualities. To get your match, pick the closest shade to your skin and apply after your foundation. Looking picture perfect gets easier with the right tools.

From $39 to $61. At Make Up For Ever counters from 2 February