Laniege appoints You-Jung Kim as its newest muse
Pretty young thing
18-year old actress You-Jung Kim practically grew up in the public eye as a child actress in Korea. And her talent and youthful beauty has captured not just the affection of the audience, but the powers that be at Laneige, one of the biggest cosmetics brands out of Korea. And to the surprise of some, Kim is officially all grown up, as she has just been appointed the newest face of Laneige. Her strengths? The brand feels she has great synergy with its young, trend-driven image. K-drama aficionados might know Kim from her roles in Moon Embracing the Sun and Angry Mom, but she has since moved on to more grown-up fare, playing the lead in 2016's Love in the Moonlight.
As to why she was chosen, Laniege says, "You-Jung Kim is a gorgeous actress with a lively and sparkling image and clear skin. Her image fits well with Laneige's vision to unleash the sparkling beauty within every young woman." Interestingly, the first images of Kim released by the brand (above) show her almost bare-faced, emphasising both her flawless complexion, soft waves and natural beauty. Says Kim in a statement, "I'm thrilled to become the new face for globally-loved brand Laneige. I look forward to represent as a Laneige model and to actively express myself with Laneige's Sparkling Beauty." Look forward to her campaigns in 2018.