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Lancôme’s La Vie Est Belle has never smelled more joyful

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Lancôme’s La Vie Est Belle has never smelled more joyful
The classic Lancôme fragrance gets a remake that inspired a multi-sensory pop-up at Changi Airport in celebration of its global launch

'Life is beautiful' becomes figuratively and aromatically true once you're in sniffing proximity of the new Lancôme La Vie Est Belle Flowers of Happiness. An iconic scent by the house that first swept women off their feet in 2012, the reinvented juice is now even more joyfully feminine and empowering as it embarks on a new olfactory era that encourages its wearer to live their life to the fullest — and the happiest.

With the belief that happiness is expressed through a multitude of emotions, the new blend is composed of several blooms selected for its emotive meaning. You've got peony for generosity, rose for excitement, jasmine for sincerity, and lily of the valley for joy. The accords of these four precious flowers are enhanced with greener notes of juicy pear, inciting your sense of smell with a sparkling opening burst and its lush floral heart before seguing into its warmer base of creamy sandalwood and musks. Even its flacon reflects the fragrance's manifesto of happiness, beautifully faceted on its surface to capture the light and give off an iridescent shine, all the while recalling the silhouette of the original La Vie Est Belle bottle.

Lancôme La Vie Est Belle Flowers of Happiness

And in an unexpected twist wherein the fragrance was specially curated for Asian women, Lancôme came full circle with its new joyful scent by activating the first global launch in Singapore, inside the transit area of Changi Airport Terminal 3. Constructing a pop-up that invites travellers to discover La Vie Est Belle in its happiest incarnation with several interactive elements including a cocktail bar with floral-inspired drinks, a fragrance discovery panel, and a gift personalisation station, this is a slice (and spritz) of happiness to wear as your new scent tattoo.

Lancôme La Vie Est Belle Flowers of Happiness

Lancôme La Vie Est Belle Flowers of Happiness is available exclusively at The Shilla Duty Free, Changi Airport, $82 - $144. The pop-up will run until 2 September.

Text: Angelyn Kwek

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