La Prairie unveils first reimagined concept store in Singapore

La Prairie unveils first reimagined concept store in Singapore

Sophisticated Swiss

Text: Sinead Lee

Editor: Jolene Khor

Simple. Uncluttered. Pared-back. We're talking about minimalism, of course. To ring in this new Scandi aesthetic, Swiss luxury skincare brand La Prairie unveiled its first reimagined concept store in our very own backyard. Situated in the heart of Singapore's main shopping belt on Orchard Road, it appears the brand spared no expenses in dressing up its digs, Swedish style (and no, we don't mean Ikea, though we often find ourselves inventing reasons to stop by, too).

Opting for a mainly monochromatic feed with comfort at top of mind, the new global redesign features natural wood finishings, a neutral colour palette and silver fixtures.

A quick glance at the store suggests a customer-driven space. Keep on the lookout for their luxurious facial cabin where you may indulge in their treatments in your privacy, plus a vanity table stocked with La Prairie's top makeup and skincare products. BRB, we need a 15-minute (read: 1-hour) beauty break.

Discover La Prairie's new global store design at Level 1, Takashimaya Department Store.