L’Occitane Beauty Market Singapore: The pop-up to satiate our appetite for stellar skincare and a stunning Instagram feed
Farm to table
There is nothing more authentically millennial than the pursuit of a healthier, more socially conscious lifestyle — alongside the need to document said efforts via social media, of course. Evident in the rising availability of natural, clean, and vegan options within the skincare industry and in Instagram's growing pool of users, beauty businesses are (finally) wising up and delivering on what the people truly want. L'Occitane Beauty Market, the brand's latest pop-up sure ticks the boxes.
Inspired by the gorgeous, rustic setting of a farmer's market, the space is to be a visual feast comprising Instagram-worthy photo spots that showcases the brand's use of naturally-derived ingredients and organic plant extracts. In short: paraben-free formulations that are veritable catnip to us Gen Y folk.
We're also invited to discover how L'Occitane's famed almond milk concoction came to be, atop whipping up one of our own at Jaubert's Almond Milk station. Flower childs will delight in watching how flowers are distilled to form L'Occitane's celebrated anti-ageing elixirs, before wandering through a greenhouse of scented bubbles — it will reveal the secret behind the sensational scents from L'Occitane's hair care range. Those with competitive inclinations should also duke it out at the Shea Butter Creamery where you may stand a chance to win attractive prizes.
L'Occitane Beauty Market will be open from 27 June to 9 July at Ion Orchard, B4 Atrium. Entrance is free. Pre-register here.