Korean brand Cremorlab debuts in Singapore
A tall drink of water
Thermal water may not sound like the sexiest ingredient when it comes to skincare, but its the basis of a lot of good brands including French pharmacy essentials like Vichy and Avène and even upcoming skincare brand MDNA SKIN. Cremorlab, a new-to-Singapore Korean brand was founded in 2011, and is known for its superior hydration properties and thermal water – dubbed T.E.N. This special water comes from the pristine, thermal waters of Geumjin, a region in Korea’s Gangwon Province, that dates back to the Permian period of the Paleozoic era following crustal movements.T.E.N water is clinically-proven to contain 300 times more minerals than other thermal waters, and has a golden ratio of 1.6 to 1, when it comes to the balance of important minerals — namely calcium and magnesium — in its composition.
The brand also has the distinction of being the only brand that uses this thermal water as a key, base ingredient in all its skincare and makeup, replacing ordinary water. This super water helps the skin absorb both nutrients and water at an optimal rate. With an extraordinarily hydrated complexion, achieving glass skin, a major K-beauty trend can be a reality without the need to slap on copious amounts of facepaint. The T.E.N water in the brand's cushion foundations also means that these not only deeply moisturise skin, but imbue it with a beautiful glow. The brand's face, actress Han Ye Seul says, "Cremorlab is really well-received across the world, including the States, Europe, and Asia. I'm glad to share with you these amazing products as Cremorlab's new muse. As someone who's been using their skincare products, I cannot recommend them enough." Star products include the 5-in-1 Mineral Treatment Essence, that can be used to soak a dry sheet mask and applied daily, and the 02 Couture Series — five products that work synergistically for deeply hydrated skin. The aforementioned Eau Thermale cushion foundations are another highlight, though because they only come in two shades each here, they will only be able to fit certain skin tones.
Available in Tangs VivoCity