Kim Kardashian finally graces us with her makeup line

Kim Kardashian finally graces us with her makeup line

KKW Beauty

Text: Renée Batchelor

Yes it's finally here. The original queen of contouring Kim Kardashian announces her makeup line KKW Beauty on her Instagram. And she wouldn't be Kim without some controversy

If you follow Kim Kardashian on her Instagram, you'll know something big is brewing. And like younger sister Kylie Jenner, it's a business development related to makeup. Which makes perfect sense since Kardashian is kind of the OG of contouring and heavy makeup in the family. Her new makeup range will launch on 21 June on her website according to her Instagram and the first product will be a two-sided contouring stick available in four shades — light, medium, dark and deep dark. Here's a sneak peek of the packaging of the new Crème Contour and Highlight Kit.


Of course, no endeavour of Kim Kardashian is complete without some controversy. This time, the Internet is abuzz with how in the first images of herself that she released (above), she had darkened her complexion so much, it made her look almost like she was wearing blackface. Granted, Kim does look much more tanned than normal, but we still think the accusations are a little harsh. If you'd like to see the colours of the four kits in more detail, check out more Instagrams below.



Available from 21 June on KKW Beauty