Kenzo World now comes in an intense version

Kenzo World now comes in an intense version

Eye of the tiger

Text: Renée Batchelor

The new Kenzo World Eau de Parfum Intense is steeped in an intriguing duality

Kenzo, the brand, was revamped by the duo behind Opening Ceremony — Humberto Leon and Carol Lim — back in 2011. Leon and Lim have since gone on to create several Kenzo signatures from the crazy clash of colours to house motifs like the tiger and the eye — that are emblazoned everywhere from Kenzo's sweatshirts to its sneakers. Following the success of the designing duo, it makes perfect sense that another creative pair should work together to create the latest incarnation of the Kenzo World franchise, the Intense Eau de Parfum (EDP) version. Master perfumer Francis Kurkdjian, who worked on both the original and Eau de Toilette versions, is back with a new co-perfumer, Maïa Lernout. Says Kurkdjian, “Maïa and I are on the same artistic wavelength. Our collaboration happened very naturally, inspired by the creative duo formed by Carol Lim and Humberto Leon.”

Kenzo World EDP Intense

As to who Lernout is, she is the daughter of a painter and a magistrate who also has a passion for dance and is known in the perfumery world for her elegant and modern compositions. To create the new Intense fragrance, a gourmand floral, they added a new twist to the floral notes of jasmine and peony. Lernout and Kurkdjian relied on another duo to create a radical intensity. “We fashioned a new olfactory accord, based on the fundamentals of Kenzo World Eau de Parfum that we magnified in a radical way with the duo of black plum and intense vanilla, to reveal a new story". Lernout adds, “The black plum accord has a powerful potential of addiction, of signature. Its overdosing is a first in a floral bouquet”.

Like the other perfumes in the series, you'll see the juice housed in the same, quirky, eye-shaped bottle, but this time, the flaçon is bathed in a captivating shade of deep blue, with the same black cap. Perhaps a hint at the intense and heady fragrance inside, in case you didn't already know, when it comes to the Kenzo World trio of scents, wallflowers need not apply.