Kenzo World debuts a lighter, eau de toilette version
I spy a pink eye
When the brief gets right to the punch with words like 'boldness', 'radiance', 'mischief', and 'joy', it's a given that the new Kenzo World EDT ain't going to be no olfactory wallflower. Credit to the offbeat and totally irreverent commercial that pretty much stuck it to all the atypical fragrance campaigns, we've come to expect Kenzo's perfumes to smell no less than an explosion of eccentricity.
Blended by perfumer duo Maïa Lernout and Francis Kurkdjian (we profess an undying love for his work), the eau de toilette rendition spins the original juice into a lighter floral, punctuated with bursts of fruity accords in the form of mouthwatering pear notes. Think of it as a fantasized bouquet composed of almond blossom and iris absolute; key ingredients that give the fragrance a luminosity and an unexpected depth the longer it wears. As elaborated by Kurkdjian and Lernout: "For this new chapter, we added a lot of radiance and freshness. We intensified the peony's beaming facets by associating the solar gentleness of almond blossom and the powdery softness of the iris absolute to create a very luminous sensation with lots of depth and texture."
Fresher and practically imbued with a sense of positivity, its innate joie de vivre comes across in the updated eye flacon coloured a pretty millennial pink. More feminine and delicate-looking, it was intended by the brand's creative duo Humberto Leon and Carol Lim for the EDT to be the girlier, fun-loving and free-spirited facet of Kenzo World. Fair warning though, this isn't a fragrance just anyone can pull off. You've got to fall on just the right side of being a bit of an oddball yourself. And you need to not take yourself too seriously.
Kenzo World EDT is available at all Sephora stores now and at department stores from 10 May, $83 - $142