Kat Von D Beauty has a liquid eyeliner for every occasion
Liquid eyeliner is a millennial makeup staple. You'll see many women (and men) donning this though they skip other makeup like concealer, foundation and even eyeshadow. The reason? Liquid eyeliner is like the little black dress of makeup, it's (relatively) small on effort but big on impact. Just a swipe of liner is enough to bring focus to your peepers and shift attention away from any less-than-stellar areas. Kat Von D Beauty which is known for its long-lasting, excellent eyeliners has three new offerings that will be released starting the end of this month.
The first liner on the block is the Lash Liner, created specifically for the waterline. If you love tightlining the eyes, this is the one for you. Perfect for the bottom lash, this will not run or smudge and gives a precise, pigmented colour. How to use it? The Kat Von D artistry team has these tips: Gently draw down the skin under your eye to expose waterline, dip your brush into the formula, then dab across the inner rim and waterline. Avoid blinking for 15 seconds to allow the formula to set completely for the best performance.
Next up, the brand has a Beauty Dagger Tattoo Liner for sharp and precise lines, and specifically for creating wing-tipped and cat eye looks. And finally if you favour a matte liner look that is more bold and less glossy, the brand has a Ink Well Long-Wear Matte Eyeliner that is launching in late September and comes in a rainbow's worth of shades. As with most Kat Von D products, these new liners are 100 percent vegan.
Available from 30 August at Sephora online