Karlie Kloss is the new face of Estée Lauder
You may know Karlie Kloss as a Victoria's Secret Angel, for her silver blonde hair, or perhaps as the close gal pal (and some conspiracy theorists argue, actual real-life girlfriend) of singer Taylor Swift. But the model and entrepreneur is proving to be a force to be reckoned with in her own right. Case in point, she was announced as the brand's newest global spokesmodel and brand ambassador joining an impressive list that includes such iconic women as Paulina Porizkova, Elizabeth Hurley and Gwyneth Paltrow. Kloss joins the current stable of diverse faces that represent the brand including Carolyn Murphy, Fei Fei Sun, Gabriella Wilde, Hilary Rhoda, Joan Smalls, Kendall Jenner, Misty Copeland and Yang Mi.
Her first campaign for the brand will debut in July 2018 where you'll see her face peddling the brand's iconic products including the Pure Color Envy Sculpting Lipstick, Double Wear Stay-in-Place Makeup and Revitalizing Supreme+ Global Anti-Aging Cell Power Creme. Her campaigns were photographed by Josh Olins in Los Angeles and Palm Springs.
And because Kloss is also an entrepreneur, she will be partnering with the beauty giant in other ways. Her production company Klossy Productions will create beauty content to be shared with her followers. The company's first video (below) features Estée Lauder's great granddaughter, actress Danielle Lauder. Kloss is also an avid coder and will work with Estée Lauder to support her philantrophic initiative, Kode With Klossy — supporting girls who are interested in computer science and software engineering so they can attend coding camps and events and receive scholarships.
The brand is certainly thrilled to have her onboardm with Stephane de La Faverie, the global brand president of Estée Lauder stating, "Karlie is the modern-day Estée and we are thrilled to welcome her to the Estée Lauder brand. Karlie has achieved tremendous success in her career through hard work, first taking the fashion world by storm, then becoming a media and television personality, and now empowering young women to become future leaders in tech. Her passion for beauty, unique voice and global social media presence will help us continue to inspire and connect with women around the world."
"Karlie is perfect for Estée Lauder," adds Aerin Lauder, the brand's style and image director. "As a successful model, entrepreneur and founder of Kode With Klossy, Karlie is both beautiful and accomplished. I am so excited she is joining the brand." Kloss returns the compliments with her own statement. "It is a dream come true to join the Estée Lauder family. I am so inspired by the brand's legacy and values — from the entrepreneurial spirit of Estée herself to the company's unparalleled commitment to creating best in class products for women around the world. I could not be more proud and honored to be part of such an iconic brand."