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Jeffree Star slams Huda Kattan over her new mascara, Lady Gaga does eyeshadow, and other beauty news

Jeffree Star slams Huda Kattan over her new mascara, Lady Gaga does eyeshadow, and other beauty news

Beauty bits

Text: Emily Heng


Image: Instagram | @jeffreestar

1. Jeffree Star slams Huda Kattan over her yet-to-be-launched mascara.

A work five years in the making, the Legit Lashes Double-Ended Volumising and Lengthening Mascara is "clinically-proven" to grant major volume, curl, lift and length to lashes. At least, that's what founder, Huda Kattan, claims. The description immediately garnered flak from members of the beauty community, many of which are saying that it is impossible to clinically-prove a mascara. Popular beauty YouTuber, Jeffree Star, then proceeded to add more fuel to the fire by accusing Kattan of being "ruthless" and "only caring about money." He then deleted the comment a few hours after. And that's not the last we've heard of Star this week...

 

2. Jeffree Star Cosmetics will be releasing a grey-toned eyeshadow palette.

Come 22 May, fans will be able to scoop up the Cremated Palette — a 24 pan "gothic dream" harbouring the brand's signature pigment-packed formulations. No word yet as to if the full range will comprise glosses, highlighters, or anything beyond eyeshadow, so we guess we'll just have to wait and see. Fingers crossed.

 

3. L'Oréal Paris hires a Nobel Peace Prize nominee to be their latest spokesperson.

Women's-right activist, Jaha Dukureh, has been chosen to be the face of L'Oréal Paris's Colour Riche campaign. She broke the news via Instagram just days back, expressing her appreciation for the label and their growing relationship. "To join L'Oréal Paris is also the L'Oréal Paris family joining me in my fight to empower women to defend their rights," she states.

 

4. Lucy Hale is Almay's latest brand ambassador.

You might know her from her stint on Pretty Little Liars or the latest CW hit, Katy Keene, but it seems teen mystery dramas aren't the only thing Hale is going to be known for. The actress, singer, and television personality is now Almay's global ambassador aka the clean, hypoallergenic, and fragrance-free beauty line making waves within the beauty sphere. Be sure to look out for her — and those distinctive brows — in their upcoming campaigns.

 

5. Lady Gaga's Haus Laboratories does its first-ever eyeshadow palette.

18 pans of bold, high-pigment goodness? You betcha. Dubbed the Stupid Love Eyeshadow Palette, this bad boy was created so as to celebrate colour, love, and adventure. We wouldn't expect any less from Gaga, naturally. Hit add to cart when it arrives on shelves beginning 19 May.

 

6. Billie addresses negative self-talk amidst COVID-19 in their latest ad.

The two-part Instagram series examines the many pressures women face amidst a health pandemic — particularly when it comes to the way we look on teleconferencing apps such as Zoom and FaceTime. "With many of us working from home, we're suddenly coming face to face with our own faces several times a day via video chat," a representative for the brand says. "Too often, our knee-jerk reaction is to scrutinize the face staring back at us and immediately apologize for it, often without even realizing we're doing it. Maybe it's for our unwashed hair, shiny foreheads, or grown-in eyebrows — but in reality, we're just apologizing for looking like ourselves." The aim of the ad is to incite conversation about the matter at hand and to get women to stop apologizing for how we appear in isolation. We're all for this powerful message.

 

7. Renowed Japanese skincare label, D Program, makes its debut in Singapore.

You might have spied this label in your travels to the Land of the Rising Sun. The top sensitive skincare line in Japan for the past 10 years, D Program has finally made its way to our shores. Available at selected Watsons outlets, its full line-up is crafted to defend and develop your skin by protecting it from internal and external aggressors.

 

8. E.l.f. partners up with Chipotle to release a spicy new collection.

We never would have expected a Mexican food-themed makeup collaboration, but hey, stranger things have happened. From makeup cases that resemble foil-wrapped burritos to brushes that resemble utensils, this is one drool-worthy line-up to add to your shopping cart, stat.


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