Jeffree Star addresses Kanye West affair rumours, Priyanka Chopra flouts lockdown rules, and other beauty news

Jeffree Star addresses Kanye West affair rumours, Priyanka Chopra flouts lockdown rules, and other beauty news

Beauty bits

Text: Emily Heng

Image: Instagram | @jeffreestar

1. Jeffree Star denies his affair with Kanye West.

Rumblings of a supposed cheating scandal first reared its head when gossip pages announced Kanye West's and Kim Kardashian's impending divorce. This was further exacerbated by online personality, Ava Louise, who took to TikTok to claim that West had been hooking up with a famous beauty guru on the side. It didn't help that Star had recently moved to a ranch in Wyoming; the same state where West is rumoured to be staying in amidst his separation with Kardashian. As speculations continued to fly, Star opted to clarify and refute all of the affair allegations in a YouTube video. Days later, Louise revealed that there was "literally not one bit of truth" to anything she said. "I just tricked the entire world into talking about me again because I was on a lot of Adderall and bored," she stated. A dramatic start to the year, indeed. Speaking of the Kardashian-Jenner clan, though...


2. Kim Kardashian sold a USD$200 million stake of her beauty brand to Coty.

The multinational beauty company now owes 20% of KKW Beauty. According to financial experts, this was done to "rekindle sales growth" after Coty Inc experienced a drop in shares. The partnership will allow Kardashian to focus on creative efforts of her brand, while they work on expanding into new beauty categories such as skincare and nail products. Kardashian then released an official statement upon the announcement, expressing her excitement for this newly-formed alliance. "I'm so proud of how the KKW brand has grown over the past four years, and I look forward to working with Coty for the next phase of innovation, advancement, and the ability to bring new launches to customers all around the world," she said.


3. Kylie Jenner is under fire for releasing a luxury hand sanitiser.

Priced at USD$7, the latest Kylie Skin drop is formulated with 80% alcohol and promises to keep paws soft and hydrated no matter how much you cleanse. The Internet is livid, however, at the jacked-up price, with certain members of the beauty community accusing Jenner of "profiting off the pandemic." Still, there has been pushback in the form of vocal healthcare workers who claim that Jenner did donate bottles of sanitiser to hospitals upon its release. Twitter user, @SammyD71, is one of them. "Before she started selling the hand sanitiser she made it at the beginning of the pandemic and donated tons of it," they wrote. "Now people are giving her a hard time? People should get their facts straight first."


4. Priyanka Chopra claims that her visit to a hair salon does not go against the UK's lockdown rules.

The actress was photographed leaving the Josh Wood Colour Salon last week despite the country's lockdown protocol, which — naturally! — incited rage and contempt amongst the public. Chopra's representatives were quick to respond, claiming that her hair was coloured for the purpose of a film she is currently shooting in London. "The salon was opened privately for the production and everyone involved had been tested and followed both the DCMS working guidelines and the film production regulations," they said. "Film and TV production is permitted to continue in the UK, and locations can continue to accommodate shoots and recces that are carried out in-line with government guidelines. The exemption paperwork legally permitting her to be there was provided to the police, and they left satisfied."


5. The Weeknd sports some wickedly-realistic prosthetics in his latest video.

Talk about method acting. The singer explained that this was done in an effort to get into character based on his latest studio album, After Hours, who he portrays to be a performer who becomes obsessed with a life of excess and opulence. Some claim that the exaggerated cheekbones and bone structure is actually a jab towards his ex, Bella Hadid, but there's been no evidence to back up such claims. We suppose we'll take his word for it.


6. Drake debuts a new side-swept hair look.

That comes with a heart-shape bleached prominently amidst his locks, we might add. Everyone is, uh, confused, to say the least, though fans are claiming it to be a promotional stunt for the release of his upcoming album, Lover Boy. We don't how that makes it okay, but sure...?


7. Dove releases their first-ever refillable deodorant.

Congratulations are in order for this breakthrough. Dove's Global Vice President of Deodorants revealed to Allure that their latest innovation was crafted in a way to "avoid excess material use," forming something "that you not only can, but want to, use for life — from the durable, long-lasting materials to the sleek, minimalist design." The personal care label has also assured the community that they can expect more environmentally-friendly, refillable products in the years to come.


8. Axe Body Spray takes a stand against right-wing insurgents.

This all went down shortly after photos from the violent Capitol siege were released. Journalist, Mike DeBonis, took to Twitter to release an image of Axe Body Spray. It was captioned, "Left by the mob: a lonely can of Axe Body Spray." The company immediately fired back with a succinct, "We'd rather be lonely than with that mob. AXE condemns yesterday's acts of violence and hate at the Capitol. We believe in the democratic process and the peaceful transition of power."