Isabeli Fontana named new face of L'Oréal Paris

Brazilian bombshell

Isabeli Fontana named new face of L'Oréal Paris
The Brazilian supermodel is the newest face to be signed on by L'Oréal Paris to front its international campaigns

Adding to their stable of international beauties that include such diverse women as Freida Pinto, Zoe Saldana and Julianne Moore, L'Oreal Paris introduces Isabeli Fontana as their new face. Known for her strong and sculptural bod, gorgeous tresses and turquoise gaze, the stunning model has graced the cover of Vogue internationally 50 times. But beyond being a pretty face, the mother of two is also involved in diverse charity work, especially in her native Brazil.

Cyril Chapuy, the brand's global president has nothing but glowing words for Fontana saying, "Isabeli's unique charisma and mesmerising beauty have made her a fashion icon. Either on the catwalk or far from the spotlights, Isabeli never ceases to surprise us with her genuine playfulness and her overflowing generosity. This strong, unpredictable, and definitely astonishing supermodel is joining the international L'Oréal Paris family. We are delighted to welcome her."

Fontana is also pleased with her prestigious new signing saying, "I have always believed that beauty is a reflection of the soul and therefore that every woman should celebrate her self-worth, feel beautiful and embrace her true self. This is why L'Oréal Paris has always been inspiring to me and millions of women." With their signing of several, striking supermodels in the past few years, Fontana is in good company, joining Karlie Kloss, Lara Stone, Liya Kebede and Soo-Joo Park in nabbing a plum contract with the cosmetics giant.

Text: Renée Batchelor

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