Is Yang Mi the new Fan Bingbing?

Is Yang Mi the new Fan Bingbing?

Fresh face

Text: Renée Batchelor

Estée Lauder has just signed the China actress on to a prestigious beauty contract. Find out more about the beautiful Yang Mi

First came Liu Wen — the first ever Asian face to be signed on by cosmetic giant and classic brand Estée Lauder. Now a new compatriot of hers, Yang Mi, has been announced as spokesmodel for the brand, albeit with a caveat — she will represent Estée Lauder in digital, TV and print campaigns only in China and the Asia Pacific markets. Get ready to see her ads pretty soon, as they are set to debut this month. Says Yang Mi, "I am honored to represent Estée Lauder. It is a dream come true to join such an iconic beauty brand. I look forward to introducing their incredible products to all my fans." Following in the footsteps of Fan Bingbing, who has attracted much attention overseas for her va-va-voom red carpet appearances as well as L'Oréal Paris advertisements, Yang Mi too seems to have caught the attention of the West.

In case you're not familiar with her, Yang Mi is a former child star and model who is seen as a beauty and fashion icon in her native China, having graced the covers of countless magazines and the front rows of many fashion shows. The 30-year old, Beijing-born actress and singer is also the most popular actresses on social media with 70 million Weibo followers. 
Besides her acting career — you can catch her in Brotherhood of Blades and Fatal Countdown: Reset this year — she also has a Mandopop career, though her last album was released in 2012. Having taken a short break for marriage and motherhood —  but looking as glowing as ever — the multi-talented Yang Mi is the perfect face to represent the brand, as she is currently seen as one of the most bankable actresses in China. An endorsement with Estèe Lauder? Icing on the cake.