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Influencers are banned from using “misleading” face filters, Hailey Bieber’s makeup line, and other beauty news

Influencers are banned from using “misleading” face filters, Hailey Bieber’s makeup line, and other beauty news

Beauty bits

Text: Emily Heng


Image: Instagram | @haileybieber

1. Hailey Bieber has filed a trademark for her own beauty brand.

This comes two years after Hailey first applied for 'Bieber Beauty'; an undertaking which was quickly rejected for having too much similarities to the trademark her husband, Justin Bieber, requested for in 2010. And so, Hailey has opted to name her brand after her middle name: Rhode. Not much has been disclosed about the goods, except that it will comprise makeup, fragrance, haircare, and the like. We'll be waiting with bated breath for Rhode's debut, but perhaps JB could give some tips on how to run a successful beauty business, in the meantime? Hey, the guy did sell millions worth of fragrances in his heyday.

 

2. A new law states that influencers now have to reveal when they're using "misleading" face filters for sponsored posts.

In the UK, that is. The law was implemented by the Advertising Standards Authority (ASA) after media personality, Sasha Pallari, launched a viral campaign. Titled #filterdrop, it was created with the hope of seeing "more real skin" on Instagram. This then prompted ASA to scrutinise sponsored content, where they ruled that many posts had "misleadingly exaggerated the effect the product was capable of achieving". Any ads that negate to state the utilisation of face filters will be taken down and banned from appearing again.

 

3. Winnie Harlow is named Paul Mitchell's first-ever global ambassador.

This marks Harlow's first haircare ambassadorship. She promptly issued a statement expressing her gratitude, claiming that this partnership is one that is close to her heart as her mother used to be a hairdresser, growing up. "I loved seeing her transform a client's hair, put a smile on their face, and leave them happy and ready to rule the world," she wrote. The brand has since released several campaign shots featuring Harlow in various voluptuous 'dos. Congrats on the happy union!

 

4. Comedian, Celeste Barber, is the new face of MCoBeauty.

Following in the footsteps of Lily Singh and Liza Koshy, Barber has been tapped to represent the affordable Australian beauty label. "Honestly, I'm the last person who should be giving people beauty advice, so I won't," she wrote in a press release. "All I'll say is that I'm absolutely obsessed with MCoBeauty's products. Their XtendLash tubular mascara is the best mascara I've ever tried! I love that they're cruelty-free, vegan and they dupe all the expensive brands, from foundation to brows, lashes, lips and the ultimate range of accessory tools. And they're bloody cheap and I can buy them from the supermarket!" 10 points for enthusiasm and product knowledge, we say.

 

5. Dolly Parton will release her highly-anticipated fragrance during this year's Super Bowl.

Finally. Dubbed Scent from Above, the fragrance will make its debut in a Squarespace commercial that — naturally! — has Parton on vocals. USD$10 samples of the scent are already available on DollyFragrance.com, with full-size bottles hitting shelves come July 2021. No word yet as to how Scent from Above actually smells, though we do know its packaging features butterflies heavily so as to pay homage to Parton's butterfly tattoo.

 

6. Tracee Eilis Ross signs on to be Ulta Beauty's Diversity and Inclusion Adviser.

Her new job entails building on the beauty empire's diversity portfolio, from weighing in on the brands the retailer offers to leadership development for Ulta Beauty employees. "I look forward to formalizing an already existing dialogue and partnership around diversity and inclusion with Mary Dillon and the Ulta Beauty team," Ellis Ross states in a press release. "This work requires commitment and accountability from Ulta Beauty to ensure measurable goals are achieved. I am hopeful and optimistic our work together will create foundational change."

 

7. Bésame Cosmetics just dropped a magical Mary Poppins-inspired collection.

Get those credit cards out, Disney fans. The full range comprises two sets, with the first including a translucent Practically Perfect Powder; Mary's Cream Rouge; and Poppins Red Lipstick — all of which can be housed in a tote bag emblazoned with the silhouettes of Mary Poppins and her penguin friends. The second set, on the other hand, contains a Mrs. Banks Lipstick and a light pink Nail Polish. How magical, indeed.