Haley Bennett is the new face of Chloé fragrances

Haley Bennett is the new face of Chloé fragrances

Chloé girl

Text: Renée Batchelor

Actress Haley Bennett is the latest blonde beauty to be minted as the face of Chloé fragrances

Chloé's signature fragrance is 10 years old and the brand has a new, ethereal and free-spirited Chloé girl to join the fold, Haley Bennett. She follows an impressive list of models and actresses that include Dree Hemingway, Clémence Poesy, Chloe Sevigny and Anja Rubik. In case you're wondering why Bennett is so familiar, its because she made her debut as a teenager in Music and Lyrics opposite Hugh Grant and Drew Barrymore — yes it was her that sang Way Back into Love. Most recently, she has starred in The Girl On The Train and the upcoming, Thank You for Your Service.

Says Bennett, "I have been a fan of Chloé for many years, so it came as a huge honour and privilege to be chosen as the face of this campaign. Chloé exudes femininity and freedom, and I am proud to represent a brand that has always celebrated strong women". Simona Cattaneo, Coty Luxury's chief marketing officer, says, "Choosing Haley Bennett for the new campaign of the signature fragrance was an easy decision. With her effortless style and charisma, she perfectly embodies the authentic Chloé girl: A strong, feminine and self-confident woman with a desire to live by what she stands for and is always true to herself." Adding words of praise, was Chloé's president Geoffroy de la Bourdonnaye. "Haley Bennett was an obvious choice for the campaign. Her natural femininity combines grace and willpower. She knows what she wants and where she's going, and joins the circle of carefree and confident Chloé girls who dare to be themselves."