H&M brings beauty to the high street

H&M brings beauty to the high street

Go big or go home

Text: Andrea Sim

No, it’s not a curated selection this time. Cosmetics from the Swedish retail giant will reach the masses

Fast-fashion wizard Hennes & Mauritz has had some nifty ideas in the past from its Eco Conscious Collection to brand collaborations with the most cutting-edge designers. But their newest idea is sure to excite the hearts and minds of  beauty junkies everywhere. The brand will be introducing 700 new beauty SKUs come fall. Before this, beauty products were only available at their curated, premium high-street brand – & Other Stories.

H&M brings beauty to the high street (фото 1)

A far cry from the smaller selection at & Other Stories, the staggering range includes hair and body care products as well as nail polishes, lipsticks and beauty tools. Covering all bases, expect an Ecocert-approved line for the organic junkie and seasonal, limited edition drops that will appeal to the beauty collector. Also expected, new, dedicated beauty areas in the stores. 

While H&M beauty will not be available in Singapore till further notice, get your cosmetics fast-fix online at this fall.