Here’s where to get your Giorgio Armani Beauty fix
Go for Giorgio
There's plenty to crow about when it comes to Giorgio Armani but its beauty offerings just don't seem to get as much love. We think it's down to one or both of these reasons: People think fashion when you say Armani, and the name tends to be more closely associated with the masculine half of the gender equation. But don't feel bad if you check two yesses to the above; besides being admittedly quiet on the advertising front for its beauty division, there was only one point of sale in Singapore (at DFS Galleria) until recently.
Now expanding its presence to Tang Plaza's exalted beauty hall, we reckon this exposure will have Giorgio Armani becoming the beauty brand you'll soon be namedropping, what with its new space featuring an open architecture that encourages the curious consumer to mosey around. As part of its revitalised retail experience, you also get to play around with an entire wardrobe of face, lip, and eye goodies — swatch fest alert — for a first-hand feel of the brand's innovative textures and ultra-sensory formulas. There's even a skincare nook designed in green and black to echo the colour palette of Giorgio Armani's popular Crema Nera range.
If you reckon you need a little help cutting down your shopping basket to a more manageable situation though, or you just don't know where to start, here are the top five picks to direct your attention at:
1. Luminous Silk Foundation
An oldie but a goodie, this award-winning foundation is one of the OG products every beauty guru has waxed poetic about at one point or another. Its light as air finish, which was inspired by charmeuse silk, is suitable even for the most sensitive complexions.
2. My Armani To Go Cushion
Alternatively, there's the spanking new cushion if you're looking to try out an essence-in-foundation formula. You get supreme coverage that's comfortable and buildable, plus a glow not unlike Luminous Silk.
3. Lip Maestro in #400
About as iconic a red lippie as they come, the texture of this liquid lipstick sits in-between a velvety matte and a traditional creamy finish. The universally flattering hue is such a brand signature, it's the shade colouring the Giorgio Armani Beauty counters and panels.
4. Sì Passione Eau de Parfum
Fronted by diverse women such as Cate Blanchett, Adwoa Aboah, and Sara Sampaio, the Passione edition of Sì plays up the original blend with notes of rose and woody vanilla for a sparkling, fruity floral that smells of passion, femininity and freedom.
5. Crema Nera Extrema Supreme Reviving Cream
All the good things you want your anti-ageing cream to be are contained within this jar. Made with Reviscentalis extract derived from one of the most potent regenerative plants, the healing and medicinal properties of this luxurious formula will reveal radiant and youthful skin over time.
The Giorgio Armani Beauty store is located at Level 1 Tangs, Tang Plaza