In the pink: New members of Fresh's Sugar Lip family

In the pink: New members of Fresh's Sugar Lip family

Plump and prime

Text: Weiqi Yap

Fresh continues to expand their popular Sugar Lip Treatment Collection with new products that give your pout the attention it deserves
Many ladies are fans of Fresh's Lip Treatments as they not only give comforting hydration and come in a growing palette of wearable shades, but offer sun protection for the lip — an important area that is oft forgotten. This September, expect new additions to Fresh’s much-adored Sugar Lip range. The brand will be launching a new shade, Poppy, to its Sugar Lip Treatment line, as well as a brand new lip care capsule collection — the Sugar Cream Lip Treatment. 
Sugar Poppy Tinted Lip Treatment Sunscreen SPF 15This new kid on the block, the Sugar Poppy Tinted Lip Treatment Sunscreen SPF15, was inspired by the oriental poppies of the Black Forest in the Czech Republic. A fail-proof pop of colour — this is like a fresh raspberry stain — for when you’re feeling less than perky, the formula allows for buildable coverage — so you can go for either a sheer tint or a rich stain. Equipped with hydrating oils, nourishing sugar, antioxidants, and SPF15, it provides six-hour moisturisation and protection against harmful UV rays. 

Sugar Cream Lip Treatment  

Fresh’s all new lip care capsule collection debuts a trio of lively yet wearable shades — Blush, Pink, and Buff. Merging the benefits of skincare with punchy pigment, the formula creates a soft glow on your kissers. “Sugar Cream Lip Treatments deliver creamy colour inspired by watercolour paint and the whipped texture of one of my favourite desserts, crème fraîche,” says co-founder of Fresh, Alina Roytberg. “Housed in metal paint tubes, the luscious formula is more pigmented, but when applied it creates a dewy translucent effect, leaving lips soft, smooth, and nourished.”

$34 each. Available from September at Fresh boutiques, Raffles City, Ion Orchard, and all Sephora stores.